EDB
Technology
SeniorLead,DemandGeneration
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“Senior Lead, Demand Generation at EDB. Skills: Demand generation, Account-based marketing, Campaign execution. Execute targeted ABM campaigns. Execute takeout plays”
What You'll Achieve.
Support pipeline growth; Create pipeline within accounts; Support revenue goals
Industry & Context.
What They're Looking For.
Must Have
4–6 years B2B demand generation, 4–6 years ABM, 4–6 years field marketing, 4–6 years campaign marketing, Execute integrated marketing campaigns, Familiarity with ABM programs, Familiarity with sales plays, Familiarity with pipeline acceleration, Project management skills, Campaign coordination skills, Work cross-functionally with Sales, Work cross-functionally with SDRs, Work cross-functionally with Marketing, Manage multiple campaigns, Manage multiple priorities, Communication skills, Organizational skills, Attention to detail
Nice to Have
Experience with Marketo, Experience with Salesforce, Experience with Salesloft, Experience with LinkedIn Campaign Manager, Experience with similar marketing automation, Experience with similar CRM platforms, Support enterprise software organizations, Support cloud technology organizations, Support data technology organizations, Support infrastructure technology organizations, Familiarity with ABM platforms, Familiarity with account engagement tactics
What You'll Do.
Execute targeted ABM campaigns
Execute takeout plays
Support account penetration
Support meeting generation
Support pipeline acceleration
Coordinate multi-channel campaigns
Execute email campaigns
Execute webinar campaigns
Execute LinkedIn campaigns
Execute digital programs
Execute executive events
Execute gifting campaigns
Execute content syndication
Support sales enablement initiatives
Develop campaign toolkits
Develop outreach support materials
Develop messaging alignment
Develop follow-up workflows
Activate EDB content assets
Promote EDB content assets
Promote customer stories
Promote thought leadership
Support pipeline generation goals
Track campaign engagement
Track MQL performance
Track account activity
Track pipeline influence
Monitor campaign effectiveness
Optimize channel performance
Ensure timely follow-up
Ensure visibility into campaign impact
Coordinate campaign execution
Support list segmentation
Support nurture workflows
Support campaign tracking
Ensure campaign data quality
Ensure reporting accuracy
Support strategic account engagement
Support pipeline creation activities
Align campaign follow-up
Align outreach execution
Execute coordinated campaigns
How You'll Work.
Team & Collaboration
Partner with Sales; Partner with SDRs; Partner with field marketing; Collaborate with Product Marketing; Collaborate with Corporate Marketing; Collaborate with Operations; Collaborate with Customer Marketing
Process & Methodology
Project management, Campaign coordination
Full Job Description
A Little About Us EDB provides a data and AI platform that enables organizations to harness the full power of Postgres for transactional, analytical, and AI workloads across any cloud, anywhere. EDB empowers enterprises to control risk, manage costs and scale efficiently for a data and AI led world. Serving more than 1,500 customers globally and as the leading contributor to the vibrant and fast-growing PostgreSQL community, EDB supports major government organizations, financial services, media and information technology companies. EDB’s data-driven solutions enable customers to modernize legacy systems and break data silos while leveraging enterprise-grade open source technologies. EDB delivers the confidence of up to 99.999% high availability with mission critical capabilities built in such as security, compliance controls, and observability. For more information, visit www.enterprisedb.com Role Overview We are seeking a highly collaborative Demand Generation Manager to support pipeline growth through targeted account-based marketing (ABM), sales enablement campaigns, and regional takeout plays focused on EDB’s “Must-Win” enterprise accounts. This role partners closely with Sales, SDRs, and regional field marketing teams to develop and execute coordinated campaigns that help open doors, accelerate engagement, and create pipeline within strategic global enterprise accounts. The ideal candidate is execution-focused, organized, data-driven, and experienced in running multi-channel campaigns aligned to sales priorities. Rather than owning broad global demand strategy, this role will focus on campaign execution, account engagement programs, and sales-aligned marketing initiatives that support revenue goals in priority territories and accounts. Key Responsibilities ABM Campaign Execution & Sales Plays Execute targeted account-based marketing campaigns and takeout plays aligned to priority “Must-Win” accounts and regional sales objectives. Partner directly with Sales, SD
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