SeniorIntegratedMediaManager

**Job Location** BROOKLANDS GO **Job Description** Are you passionate about shaping how iconic brands connect with millions of consumers? At Procter & Gamble, we’re looking for a **S****enior Integrated Media Manager** who will have end-to-end ownership of our **Femcare portfolio** , including leading brands such as **Tampax, Always and Always Discreet** , driving media excellence across the full consumer journey. **Overview of the role:** In this role, you will lead the strategy and delivery of media plans that maximise our brands’ reach and influence across the category, turning engagement into meaningful purchase decisions. You will work at the heart of a multifunctional category team, combining deep media expertise with strong business acumen to maximise impact and deliver measurable results. **What you’ll do:** * **Own end-to-end media strategy and execution** across all major channels, spanning the full funnel – from awareness to conversion, including retailer media * **Develop high-impact media plans** by optimising budget allocation, channel mix, formats, and targeting in line with brand objectives * **Lead campaign execution** , from ongoing activity to New Product Launches, ensuring seamless delivery and strong business results * **Manage and optimise live campaigns** , monitoring performance and continuously improving against key KPIs * **Drive data-led decision making** , conducting deep analysis to identify insights, trends, and optimisation opportunities across planning, targeting, and buying strategies * **Connect media performance to business outcomes** , leveraging econometrics, test & learn approaches (A/B testing), and analytics to demonstrate clear ROI * **Own the media innovation agenda** , building and executing a test-and-learn roadmap across channels, audiences, and tactics **Leadership & collaboration** You will play a key leadership role within the Femcare Media team, including: * **Managing and developing junior media planners/buyers** , b