SeniorIntegratedMarketingLead

At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives, delivering personalized insights that drive meaningful behavior change. As WHOOP continues to scale globally, building a distinctive, culturally relevant brand is critical to driving engagement, retention, and long-term growth.   WHOOP is hiring a Senior Integrated Marketing Lead to ensure brand and product strategies land cohesively and effectively in the market. This role connects creative development to in-market execution, translating campaign strategy into clear, sequenced, cross-channel go-to-market plans.   You will drive integrated marketing planning, stakeholder alignment, launch readiness, and performance accountability across major brand campaigns, product launches, and cultural moments. This role requires someone who thinks in systems, operates with precision, understands how to influence decision-making, and understands how a single campaign idea becomes a full-funnel market experience.   We will consider candidates based out of our Boston HQ. The successful candidate must be prepared to work out of our Boston HQ.  RESPONSIBILITIES: - - Translate brand and product campaign strategy into integrated marketing plans, defining channel roles, sequencing, and market-facing rollout across paid, owned, retail, partnership, and regional touchpoints - Partner closely with the Senior Brand Manager to translate creative briefs and campaign narratives into cohesive, full-funnel marketing plans, ensuring plans preserve the strategic intent and creative ambition of the brief as work moves into market - Lead cross-functional alignment across Media, Product Marketing, Growth, Sports & Talent, PR, Lifecycle, Wholesale, Web, and Country teams to define how campaigns come to life across channels and markets, ensuring creative assets deploy to maximize reach, relevance, and cumulative bra