Glean
Work AI
SeniorIntegratedCampaignManager
“Senior Integrated Campaign Manager at Glean. Skills: Integrated Campaign Management, Demand Generation Strategy, Full-Funnel Program Design, Cross-functional Leadership. Lead the development and execution of a global demand generation strategy and campaigns calendar. Design the end-to-end campaign architecture, including the full-funnel content engine, channel strategies, promotional offers, program mix, and hand-offs from marketing to sales”
What You'll Achieve.
drive pipeline, brand awareness, and revenue growth; guide prospects from awareness to opportunity acceleration; ensure every initiative is measurable, repeatable, and scalable; drive continuous improvement across all aspects of the demand funnel; drive significant lead and pipeline growth
Industry & Context.
diagnosing funnel health
prepared to travel for events and workshops
What They're Looking For.
Must Have
8+ years of progressive demand generation experience, at least 3 years of integrated campaign preferably in designing B2B campaigns for CIO/IT leader personas, Hands-on experience designing and implementing campaign infrastructure and a full-funnel demand generation mix, including budget ownership and cross-channel investment planning, Analytical fluency, comfortable diagnosing funnel health and building clear, executive-ready reporting, Diplomatic, team-oriented leader
Nice to Have
The ideal candidate will thrive at the intersection of creativity and business impact, You will infuse campaigns with bold, original concepts and formats – pushing beyond standard playbooks to create standout, memorable campaigns that cut through the noise, You have a proven track record of driving significant lead and pipeline growth, You will bring energy and collaboration into your cross-functional relationships, driving team cohesion and fostering a win-together culture, You are able to swiftly build alliances, align team members around shared goals, and keep stakeholders’ focused on a strategic direction
What You'll Do.
Lead the development and execution of a global demand generation strategy and campaigns calendar
Design the end-to-end campaign architecture
including the full-funnel content engine
and hand-offs from marketing to sales
and optimize campaign performance to drive continuous improvement across all aspects of the demand funnel
Provide strategic input when collaborating with the marketing operations team to build actionable reports and dashboards
contribute to business reviews
and synthesize findings for the broader marketing team
Own and optimize a global demand generation budget
strategically allocating spend for Glean’s core campaigns across programs in line with ROI goals
Keep testing new messaging angles and timely real-world themes to develop proven
ROI-focused playbooks
How You'll Work.
Team & Collaboration
Partner closely with Product Marketing, Content, Creative, Digital, Field Marketing, and Sales to translate strategy and messaging into full-funnel, multi-channel programs; Develop trusted relationships and design for integrated collaboration across product marketing, content, creative, web, digital, regional marketing, ABM, events, sales, and enablement teams; Uniting the cross-functional marketing team around Glean’s core campaigns; Collaborating with the marketing operations team
Communication Scope
clear communication
Process & Methodology
Orchestrate the planning, execution, and delivery of programs, Ensure accountability, relentless focus on deadlines, clear communication, and on-time, high-quality delivery, Managing stakeholders
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