NielsenIQ

FMCG and Tech & Durable industries

SeniorInsightAnalyst

sofia, sofia-capital, bulgaria FULL TIME
The Brief

“Senior Insight Analyst at NielsenIQ. Skills: End-to-end ownership, Category expertise, Client challenge and coaching, Advanced analytics, Client ownership, Coaching junior analysts, Storytelling. Act as the trusted market expert in one or more categories or industry segments.. Own client relationships and partner with Consulting Teams on briefings, analyses, and client presentations.”

What You'll Achieve.

Enable faster, smarter decisions through data and insights; Quantify business opportunities (QBOs); Drive sales leads; Improve insight quality

Industry & Context.

FMCG and Tech & Durable industries
Problems you'll solve

Answer complex business questions using fact-based analysis and the SCQA framework.; Challenge client hypotheses

What They're Looking For.

Must Have

4+ years’ experience in Retail, Market Research, or Consulting (or 3+ years working directly with NIQ / GfK data)., Confidence using AI tools (Copilot, Ask Arthur, ChatGPT) to automate routine work and sharpen insights., storytelling skills, grounded in “so what” thinking and the SCQA framework., Fluent English (C1 or above), written and verbal., Advanced Excel and PowerPoint skills., analytical rigour and attention to detail., Excellent presentation, stakeholder, and client communication skills., Proven ability to manage priorities across multiple client workstreams., Comfortable working in multicultural, virtual teams.

Nice to Have

Hands-on experience with NIQ Discover, RMS, CPS (or equivalent GfK platforms) strongly preferred., NIQ Silver Academy accreditation or equivalent certification is an asset.

What You'll Do.

Act as the trusted market expert in one or more categories or industry segments.

Own client relationships and partner with Consulting Teams on briefings

and client presentations.

Independently run briefings

challenge client hypotheses

and answer complex business questions using fact-based analysis and the SCQA framework.

Lead end-to-end storytelling: structure consultative narratives

quantify business opportunities (QBOs)

and shape client category strategy.

Proactively identify and document QBOs and sales leads in partnership with Consulting Teams and Account Directors.

Mentor junior analysts through formal coaching and COE initiatives (e. g.

Let’s Practice) and support Customer Success Academy progression.

Leverage AI tools (Ask Arthur

Copilot) to accelerate analysis and improve insight quality

aligned with NIQ’s Fast to Adopt mindset.

Drive a feedback culture through Presentation Quality Rubric (PQR) peer reviews and Touchpoint Net Promoter Score (t‑NPS) client share best practices across the COE.

Contribute to team and NIQ priorities through strategic internal initiatives.

How You'll Work.

Team & Collaboration

Partner with Consulting Teams on briefings, analyses, and client presentations.; Proactively identify and document QBOs and sales leads in partnership with Consulting Teams and Account Directors.; Comfortable working in multicultural, virtual teams.

Communication Scope

Excellent presentation, stakeholder, and client communication skills.; Fluent English (C1 or above), written and verbal.

Process & Methodology

Proven ability to manage priorities across multiple client workstreams.

Free ATS check

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