LastPass
SaaS
SeniorGrowthProductMarketingManager
“Senior Growth Product Marketing Manager at LastPass. Skills: Experimentation, Conversion, Product Marketing, Data Analysis. Lead experimentation and conversion strategies for Teams and Business trial users. Own the strategy and execution of trial conversion experiments”
What You'll Achieve.
Drive conversion and expansion; Optimize the user journey; Unlock growth opportunities; Drive trial-to-paid conversion
Industry & Context.
Complex problem solving; Problem-solving skills
What They're Looking For.
Must Have
Proven experience in product, growth, or lifecycle marketing, preferably in a SaaS or PLG environment, Proven track record of driving trial-to-paid conversion through experimentation and lifecycle strategies, Hands-on experience with tools like Marketo, Pendo, and analytics platforms such as Amplitude and Power BI, Analytical skills with proven expertise in using data to drive impactful initiatives, Excellent communication and collaboration skills, with the ability to drive alignment with cross-functional teams, Problem-solving skills and a self-starter mindset, Fluency with AI tools to support growth marketing, experimentation, and data analysis
Nice to Have
Curiosity to explore new ideas, test hypotheses, and learn from data
What You'll Do.
Lead experimentation and conversion strategies for Teams and Business trial users
Own the strategy and execution of trial conversion experiments
Optimize the user journey
Unlock growth opportunities
Own the communication strategy for trial users
Identify opportunities to drive conversion through innovative messaging and lifecycle campaigns
and execute A/B tests across email and in-product messaging
Use tools like Amplitude and Power BI to dig into results
and refine strategies
Bring fresh ideas to the table
whether it is an in-product onboarding flow
a data-driven email sequence
or a segmentation strategy
How You'll Work.
Team & Collaboration
Collaborate cross-functionally to optimize the user journey; Report to the Director of Growth Product Marketing; Collaborate closely with the Growth & Digital Acquisition Marketing team; Partner with Product, UX, Data, and Customer Experience teams; Regularly work with other team members across the organization to drive key initiatives and deliver results; Align trial experiences with broader go-to-market strategies; Ensure a cohesive user experience; Drive alignment with cross-functional teams
Communication Scope
Excellent communication and collaboration skills
Applying for this Senior Growth Product Marketing Manager role?
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