SeniorGrowthMarketingManager

## Accountabilities In this role, you will own the end-to-end growth marketing strategy and execution, building scalable demand generation programs while continuously optimizing the full customer lifecycle through data, experimentation, and cross-functional collaboration. Design and execute a full-funnel growth strategy to drive sustainable acquisition, activation, retention, and expansion. Own and optimize the entire customer lifecycle, including awareness, acquisition, onboarding, engagement, upsell, and advocacy. Develop persona-based and use-case-driven campaigns tailored to technical audiences such as SOC, CTI, and OSINT professionals. Build and manage multi-channel demand generation programs across paid, owned, and lifecycle marketing channels. Lead AI-enabled marketing initiatives to improve segmentation, targeting, content creation, testing, and performance optimization. Build and scale advanced email marketing and nurture programs for both prospects and existing customers. Analyze campaign performance, cohort data, and user behavior to identify growth opportunities and improve ROI. Collaborate closely with Product Marketing, Product, Sales, and Customer Success teams to ensure alignment across the customer journey. Drive experimentation culture through continuous testing, measurement, and iterative optimization of campaigns and funnels. Act as both strategist and executor, owning reporting, dashboards, and hands-on campaign execution in tools such as GA4 and Salesforce. Requirements The ideal candidate is a hands-on growth marketer with strong analytical capabilities, deep B2B SaaS experience, and a proven ability to build and scale full-funnel marketing programs in complex, technical markets. 5+ years of experience in growth marketing, demand generation, or performance marketing, preferably in B2B SaaS or cybersecurity. Proven ability to build and scale full-funnel marketing engines that drive measurable impact on acquisition, retention, and expansion. Str