Ethos Life
Life Insurance Technology
SeniorGrowthManager,Re-engagement
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Growth Manager, Re-engagement at Ethos Life. Own Annuities Re-Engagement Roadmap. Design multi-channel campaigns”
Industry & Context.
Data-obsessed
What They're Looking For.
Must Have
6+ Years of Experience, SQL is required
Nice to Have
Higher-consideration product experience, Higher-AOV product experience
What You'll Do.
Own Annuities Re-Engagement Roadmap
Design multi-channel campaigns
Execute multi-channel campaigns
Re-engage post-lead prospects
Re-engage post-contact prospects
Move prospects along sales journey
Build self-serve tools
Build triggered messaging
Build agent-personalized follow-up
Build self-serve client tools
Partner with ops team
Run high-velocity tests
Report on statistical significance
Build dynamic user segments
Ensure right message hits user
How You'll Work.
Team & Collaboration
Shared OKR with Lead PM; PM Collaboration
Communication Scope
Copywriting
Process & Methodology
Roadmap
Full Job Description
About Ethos Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten. About the role We are seeking a data-obsessed, US-based Senior Growth Manager to own the post-lead, post-contact user journey for Ethos's Annuities business — and, over time, other new product lines — focused on re-engagement, retention, and maximizing long-term customer value (LTV). Annuities is a higher-stakes B2C product than our core offerings: clients are committing $250K–$300K+, the sales cycle typically requires multiple agent conversations, and re-engagement is materially more important than in less complex product lines. Your job is to design how we get prospects back into the funnel and across the finish line across every channel, without burning agent time we can't scale. You will operate as the re-engagement strategist on a shared OKR with the Lead PM, Annuities. Duties and Responsibilities: Own the Annuities Re-Engagement Roadmap. Design and execute multi-channel campaigns to re-engage post-lead, post-contact prospects and move them along a multi-call, high-consideration sales journey. Relieve Agent Load. Build interventions — email content, SMS sequences, landing pages, self-serve tools — that push clients along the funnel without requiring agent time on every touch. Agent scaling is a hard constraint; your job is to relieve it. Build Across Three Modes of Re-Engagement: 1) Triggered messaging. Event-driven outbound on the right cadenc
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