BloomNation
E-commerce
SeniorGrowthEngineer,OrganicGrowth&SEO
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Growth Engineer, Organic Growth & SEO at BloomNation. Skills: Technical SEO, Organic Growth, PHP, JavaScript. Own organic traffic growth. Focus on qualified organic traffic”
What You'll Achieve.
Scale organic traffic; Drive real business outcomes; Improve crawlability; Improve indexation; Improve site architecture; Improve internal linking; Improve structured data; Improve page performance; Build scalable SEO systems; Give local business owners capabilities; Ensure tracking is accurate, reliable, and useful; Monitor, update, and respond to changes across key search platforms; Improve visibility into organic performance
Industry & Context.
Identify problems; Form hypotheses; Execute; Iterate
Must be based in the United States, No visa sponsorship available
What They're Looking For.
Must Have
Technical SEO experience, Ability to write and ship production code, PHP, HTML, CSS, JavaScript, Understanding of how search engines crawl, index, and rank websites, Experience with site architecture, Internal linking, Structured data, Performance, Google Analytics, Google Tag Manager, Ability to define tracking requirements, Build useful funnels/reports, Judgment around prioritization, impact, and effort, Ability to operate independently, Identify problems, Form hypotheses, Present plans, Execute, Iterate, Product-minded approach to SEO/AEO/GEO and growth, Based in the United States, Able to work full-time, 40 hours per week
Nice to Have
Experience with marketplaces, Experience with multi-tenant platforms or large networks of websites, Experience scaling local SEO, Experience with Google Business Profile at scale, Experience with programmatic SEO, Experience building internal tools, marketer-facing tools, or SaaS features, Familiarity with Ahrefs, Semrush, or similar SEO platforms, Experience using AI tools like ChatGPT, Claude, Gemini, or similar tools to accelerate research and execution
What You'll Do.
Own organic traffic growth
Focus on qualified organic traffic
and execute SEO/AEO/GEO initiatives
Present plans and explain tradeoffs
Execute on plans directly
Perform technical and strategic SEO audit
Build and maintain SEO roadmap
Write production code
Create PRs and ship improvements
Build scalable SEO systems
Design and build SEO/AEO/GEO tools
Build florist-specific tools
Turn SEO insights into product features
Build and maintain tracking infrastructure
Define tracking requirements
Create funnels and reporting
Ensure tracking is accurate
Work with search/discovery platforms
and respond to search platform changes
Use data to guide strategy
How You'll Work.
Team & Collaboration
Partnering with an engineering team for deeper platform changes
Communication Scope
Present plans; Explain tradeoffs
Process & Methodology
Prioritization, Roadmap development
Full Job Description
## Description BloomNation builds the technology layer powering local florists across the country, from independent flower shops to premium white-label ecommerce sites. We help florists compete with large marketplaces by giving them world-class ecommerce tools, distribution, and visibility. We’re looking for a Senior Growth Engineer, Organic Growth & SEO to own and scale organic traffic across our network of premium florist websites and the BloomNation marketplace. This is not a content SEO role. This is a hands-on engineering role for someone who can find organic growth opportunities, present a plan, and then ship the code to make it happen. You’ll work at the intersection of engineering, SEO/AEO/GEO, analytics, and product growth. You should be comfortable creating PRs, modifying production PHP, working with HTML/CSS/JS, and partnering with a strong engineering team when deeper platform changes are needed. ## What You'll Do Own Organic Growth Own organic traffic growth for BloomNation’s premium florist websites as your north-star KPI Secondarily own organic traffic growth for the BloomNation marketplace Focus on qualified organic traffic that drives real business outcomes, not vanity traffic Identify, prioritize, and execute high-impact SEO/AEO/GEO initiatives Present plans, explain tradeoffs, and then execute on them directly Ship Technical SEO Improvements Perform a full technical and strategic SEO audit of the BloomNation marketplace Build and maintain a prioritized roadmap for technical SEO/AEO/GEO improvements Write production code, primarily in PHP, HTML, CSS, and JavaScript Create PRs and ship improvements directly Improve crawlability, indexation, site architecture, internal linking, structured data, and page performance Build scalable SEO systems across thousands of florist websites Build SEO Products & Tooling Design and build internal and customer-facing SEO/AEO/GEO tools for florists Build florist-specific tools that give local business owners ca
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