SeniorGrowthCopywriter

Join the team redefining how the world experiences design. Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. Where and how you can work Melbourne Collingwood is home to our Melbourne campus - a vibrant, creative hub for connection and impactful work. While Sydney is home to our HQ, Melbourne brings its own unique vibe, with local artwork, lush greenery, and thoughtfully designed spaces to help you collaborate, focus, and feel part of a welcoming community. This role is based in Melbourne, and we’re looking for someone who calls it home. Our hybrid way of working gives you the flexibility to work remotely, and to come together on campus for meaningful in-person collaboration and connection when it matters most. What you’d be doing in this role As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve. This role sits at the intersection of creative craft and performance marketing and it's one of the most impactful seats in the house. You'll shape the ads that introduce Canva to millions of people, then dig into the data to make them even better. At the moment, this role is focused on: * Leading concept development and writing high-converting copy for paid campaigns across YouTube, Meta, TikTok, and beyond from punchy short-form hooks to longer-form scripts. * Owning the full performance creative loop: brief, script, production collaboration, and post-launch analysis. * Partnering with designers, motion artists, and videographers to bring ideas to life with genuine creative ambition. * Reviewing live campaign performance (hook rate, hold rate, CTR, conversion) and turning data into clear hypotheses and better briefs. * Building and codifying