CASETiFY
SeniorGrowthContentAssociate
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“Senior Growth Content Associate at CASETiFY. Skills: Content production, AI tools, Performance ads. Concept, design, produce AI content. Analyze creative performance metrics”
What You'll Achieve.
Achieve high ROAS; Achieve revenue targets
Industry & Context.
Analyze creative performance; Test hypotheses; Iterate on assets
What They're Looking For.
Must Have
3+ years of relevant experience, Technical proficiency in generative AI, Proven portfolio of high-performing content, Expertise in lighting, composition, product styling, Analytical mindset, Bilingual in English and Cantonese/Mandarin
Nice to Have
Adobe Creative Suite (Firefly, Photoshop, Lightroom, Illustrator, Premiere Pro), DaVinci Resolve
What You'll Do.
Analyze creative performance metrics
Monitor digital marketing trends
Monitor consumer behaviors
Monitor competitor ad strategies
Brainstorm content concepts
Ideate content concepts
Leverage AI-generated assets
Meet content volume target
Achieve revenue targets
Maintain brand aesthetic
Maintain quality standards
Ensure social-first storytelling
Translate USPs into hooks
Translate USPs into scripts
Translate USPs into visuals
Maintain organized workflow
How You'll Work.
Team & Collaboration
Brand Director; Travel team
Full Job Description
CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression. We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 27+ nationalities. We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary. Purpose of Position CASETiFY is seeking a Senior Growth Content Associate to join our Travel team. The ideal candidate is a hands-on visual creator passionate about crafting social-friendly, high-performing visuals through photography and video. Reporting to the Brand Director, Travel, you will lead photo and video production for ads and social content, bringing CASETiFY Travel’s products to life through engaging, trend-aware visuals that drive performance. Job Description Concept, design, and produce AI-generated and edited image/video content optimized for Performance Ads. Analyze creative performance metrics, test hypotheses, and iterate on high-potential assets. Monitor emerging digital marketing trends, consumer behaviors, and competitor ad strategies to continuously brainstorm and ideate high-converting content concepts. Integrate AI tools into the content production workflow, leveraging AI-generated assets to scale execution from ideation to final delivery. Meet the content volume target with high-quality content, aligned with performance marketing ad trends, to achieve high ROAS and revenue targets. Maintain CASETiFY’s brand voice, aesthetic, and quality standards across all
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