Company
Technology
SeniorGoogleMediaBuyer
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Google Media Buyer. Skills: Google Ads, Media buying, Performance marketing, Optimization. Execute Google Ads campaigns. Manage advertising budgets”
What You'll Achieve.
Ensure consistent performance; Ensure scalability; Focus on efficiency; Focus on profitability; Focus on growth outcomes; Continuously improve CPA; Continuously improve ROAS; Continuously improve conversion rates; Continuously improve lead quality; Continuously improve customer acquisition efficiency; Ensure clear performance visibility; Enhance overall campaign effectiveness; Maintain competitive advantage
Industry & Context.
Diagnose performance issues; Uncover opportunities
What They're Looking For.
Must Have
3–6 years Google Ads experience, Manage substantial paid media budgets, Expertise across Google Ads channels, Deep understanding of GA4, Demonstrated ability to improve ROAS, Advanced analytical skills, Knowledge of keyword strategy, Highly detail-oriented, Excellent communication skills, Genuine passion for performance marketing
What You'll Do.
Execute Google Ads campaigns
Manage advertising budgets
Optimize for efficiency
Optimize for profitability
Design testing frameworks
Implement testing frameworks
Analyze campaign data
Diagnose performance issues
Uncover opportunities
Build reporting dashboards
Maintain reporting dashboards
Collaborate with cross-functional teams
Stay ahead of Google Ads updates
Stay ahead of automation features
Stay ahead of AI innovations
How You'll Work.
Team & Collaboration
Cross-functional teams; Creative team; CRO team; Data team; Leadership
Communication Scope
Translate complex data
Full Job Description
## Accountabilities Own end-to-end execution of Google Ads campaigns across Search, Performance Max, YouTube, Display, Demand Gen, and Shopping, ensuring consistent performance and scalability. Manage and optimize significant advertising budgets with a strong focus on efficiency, profitability, and growth outcomes. Design and implement structured testing frameworks covering keywords, audiences, bidding strategies, creatives, landing pages, and campaign structures. Analyze campaign data to identify trends, diagnose performance issues, and uncover opportunities for scale and improvement. Continuously improve key metrics including CPA, ROAS, conversion rates, lead quality, and customer acquisition efficiency. Build and maintain reporting dashboards using tools such as Google Ads, GA4, and Looker Studio to ensure clear performance visibility. Collaborate closely with cross-functional teams including creative, CRO, data, and leadership to enhance overall campaign effectiveness. Stay ahead of Google Ads updates, automation features, and AI-driven marketing innovations to maintain competitive advantage. Requirements: 3–6 years of hands-on experience managing Google Ads campaigns at scale. Proven track record of managing substantial paid media budgets with measurable performance outcomes. Strong expertise across Google Ads channels including Search, Performance Max, YouTube, Display, Shopping, and Demand Gen. Deep understanding of GA4, Google Tag Manager, conversion tracking, attribution models, and offline conversion imports. Demonstrated ability to improve ROAS and reduce CPA through structured experimentation and optimization. Advanced analytical skills with strong proficiency in reporting tools, spreadsheets, and performance analysis platforms. Strong knowledge of keyword strategy, audience segmentation, search intent, and account architecture. Highly detail-oriented with a proactive mindset, strong ownership, and ability to iterate quickly. Excellent communication skil
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