Company
Technology
SeniorGoogleMediaBuyer
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Google Media Buyer. Skills: Google Ads, Media buying, Performance marketing. Own end-to-end execution of Google Ads campaigns. Manage and optimize advertising budgets”
What You'll Achieve.
Ensure consistent performance; Ensure scalability; Focus on efficiency; Focus on profitability; Focus on growth outcomes; Improve CPA; Improve ROAS; Improve conversion rates; Improve lead quality; Improve customer acquisition efficiency
Industry & Context.
Identify trends; Diagnose performance issues; Uncover opportunities
What They're Looking For.
Must Have
3–6 years of hands-on experience managing Google Ads campaigns at scale, Proven track record of managing substantial paid media budgets, Expertise across Google Ads channels, Deep understanding of GA4, Deep understanding of Google Tag Manager, Deep understanding of conversion tracking, Deep understanding of attribution models, Deep understanding of offline conversion imports, Demonstrated ability to improve ROAS, Demonstrated ability to reduce CPA, Advanced analytical skills, Proficiency in reporting tools, Proficiency in spreadsheets, Proficiency in performance analysis platforms, Knowledge of keyword strategy, Knowledge of audience segmentation, Knowledge of search intent, Knowledge of account architecture
Nice to Have
Genuine passion for performance marketing, Genuine passion for optimization, Genuine passion for uncovering growth opportunities through data
What You'll Do.
Own end-to-end execution of Google Ads campaigns
Manage and optimize advertising budgets
Design and implement structured testing frameworks
Analyze campaign data
Continuously improve key metrics
Build and maintain reporting dashboards
Collaborate with cross-functional teams
Stay ahead of Google Ads updates
How You'll Work.
Team & Collaboration
Cross-functional teams; Creative teams; CRO teams; Data teams; Leadership teams
Communication Scope
Translate complex data
Full Job Description
## Accountabilities Own end-to-end execution of Google Ads campaigns across Search, Performance Max, YouTube, Display, Demand Gen, and Shopping, ensuring consistent performance and scalability. Manage and optimize significant advertising budgets with a strong focus on efficiency, profitability, and growth outcomes. Design and implement structured testing frameworks covering keywords, audiences, bidding strategies, creatives, landing pages, and campaign structures. Analyze campaign data to identify trends, diagnose performance issues, and uncover opportunities for scale and improvement. Continuously improve key metrics including CPA, ROAS, conversion rates, lead quality, and customer acquisition efficiency. Build and maintain reporting dashboards using tools such as Google Ads, GA4, and Looker Studio to ensure clear performance visibility. Collaborate closely with cross-functional teams including creative, CRO, data, and leadership to enhance overall campaign effectiveness. Stay ahead of Google Ads updates, automation features, and AI-driven marketing innovations to maintain competitive advantage. Requirements: 3–6 years of hands-on experience managing Google Ads campaigns at scale. Proven track record of managing substantial paid media budgets with measurable performance outcomes. Strong expertise across Google Ads channels including Search, Performance Max, YouTube, Display, Shopping, and Demand Gen. Deep understanding of GA4, Google Tag Manager, conversion tracking, attribution models, and offline conversion imports. Demonstrated ability to improve ROAS and reduce CPA through structured experimentation and optimization. Advanced analytical skills with strong proficiency in reporting tools, spreadsheets, and performance analysis platforms. Strong knowledge of keyword strategy, audience segmentation, search intent, and account architecture. Highly detail-oriented with a proactive mindset, strong ownership, and ability to iterate quickly. Excellent communication skil
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