SeniorFinancialAnalyst

Amazon Private Brands (APB) is a portfolio of owned brands spanning hardlines (electronics, home, kitchen) and softlines (apparel, footwear, accessories) — everyday essentials that millions of customers rely on. The NA Product Family finance team owns the financial performance of these product families end-to-end: selection decisions, pricing, product investment, and profitability. We are looking for a Senior Financial Analyst who wants to operate at the intersection of analytical depth and business partnership. You'll work directly with business leaders on the decisions that shape our product families — which ASINs to invest in, how to evaluate performance, what's working and what's not — while building the models and infrastructure that make those decisions sharper. You'll support both Hardlines and Softlines, giving you rare breadth across the full portfolio. This role has significant upward mobility: deliver results, show an ability to make decisions and provide strategic finance support, and the scope grows with you. Key job responsibilities -Partner with Product Family business leaders on selection decisions, product investment, and performance management — bringing data-driven perspectives to business discussions across both Hardlines and Softlines -Own WBR deliverables — ensuring a high bar on slides, processing changes, conceptualizing new analytical views, and progressively taking on more ownership of the review over time -Build and improve ASIN-level financial models (unit economics, SKU analysis, promo impact) that serve as shared infrastructure across product families -Partner with our tech team and FP&A on the development and iteration of a new ASIN-level analytics tool — defining requirements, testing, and driving improvement post-launch -Lead analytical work on a VP-sponsored initiative to define ASIN segmentation frameworks and instrument them into reporting and planning processes -Drive process improvement and automation that raises the bar on how