Addi
Financial platform
SeniorFieldSalesManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Field Sales Manager at Addi. Skills: Field Sales Management, Team Leadership, Sales Strategy, Operational Rigor, Data-Driven Decision Making. Own the strategy and execution to scale Field Sales as Addi’s primary engine for mass, high-quality SMB acquisition.. Deliver new merchant acquisition while maintaining robust unit economics and strict risk controls.”
What You'll Achieve.
Deliver the annual acquisition plan by achieving the target volume of active new SMBs.; Drive the channel to meet the annual New GMV run-rate requirements.; Maximize the monthly output per Hunter to ensure peak channel performance.; Maintain a healthy Payback period and Contribution Index (CI) aligned with the company’s financial efficiency targets.; Increase the average End-to-End (E2E) conversion rate while protecting and maximizing Hunter capacity.; Reduce fraud exposure and improve cohort quality without compromising growth speed.; Achieve full autonomy in managing the field "machine", demonstrating the ability to turn data insights into field actions and hitting acquisition and quality targets.
Industry & Context.
Fast-paced problem-solving in the field; Diagnosing performance gaps
Travel to target cities
What They're Looking For.
Must Have
Proven experience in Field Sales Leadership & Execution Excellence, Multi-Layer Leadership: Proven experience leading multi-city, multi-layer field teams (Managers, Supervisors, Hunters) with elite coaching and hiring discipline., Operational Rigor: Mastery of daily/weekly rituals, pipeline visibility, route management, and fast-paced problem-solving in the field., Territory Strategy: Deep expertise in building territory plans, coverage models, and productivity levers (field time vs. conversion stages)., Senior Stakeholder Management: Ability to drive alignment with Directors and C-level executives, influencing priorities without direct authority., Data-Driven Narrative: Comfortable defining KPIs, diagnosing performance gaps, and building clear, actionable narratives from complex data sets., CRM Governance: High literacy in Salesforce (or equivalent), with strict forecasting hygiene and pipeline discipline., Proven experience in Risk-Adjusted Growth Systems, Balanced Growth: Ability to enforce process compliance and partner with Risk/Compliance teams to maintain healthy merchant cohorts., Unit Economics Literacy: Experience scaling mass acquisition channels under strict payback and MAC constraints.
Nice to Have
Innovative Tooling (Nice-to-have): Familiarity with implementing AI or productivity tools to enhance field quality and output.
What You'll Do.
Own the strategy and execution to scale Field Sales as Addi’s primary engine for mass
high-quality SMB acquisition.
Deliver new merchant acquisition while maintaining robust unit economics and strict risk controls.
Lead the Field Sales operating system end-to-end—encompassing territory strategy
Act as the channel’s representative in strategic cross-functional forums to eliminate bottlenecks and accelerate growth.
Deliver the annual acquisition plan by achieving the target volume of active new SMBs.
Successfully scale and sustain the Hunter sales force across all target cities by the end of the year.
Drive the channel to meet the annual New GMV run-rate requirements.
Maximize the monthly output per Hunter to ensure peak channel performance.
Maintain a healthy Payback period and Contribution Index (CI) aligned with the company’s financial efficiency targets.
Increase the average End-to-End (E2E) conversion rate while protecting and maximizing Hunter capacity.
Implement a pre- and post-activation control framework that reduces fraud exposure and improves cohort quality without compromising growth speed.
Establish a data-driven weekly operating cadence with a single source of truth and clear accountability across the territory.
Deploy a scalable playbook system by territory with active feedback loops and a standardized talent system (coaching
Achieve full autonomy in managing the field "machine"
demonstrating the ability to turn data insights into field actions and hitting acquisition and quality targets.
How You'll Work.
Team & Collaboration
Act as the channel’s representative in strategic cross-functional forums to eliminate bottlenecks and accelerate growth.; Partner with Risk/Compliance teams to maintain healthy merchant cohorts.; Drive alignment with Directors and C-level executives, influencing priorities without direct authority.
Communication Scope
Building clear, actionable narratives from complex data sets.
Full Job Description
ABOUT ADDI We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly, grow together and where we create abundance and generate pride in them. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace. We provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing) using state-of-the-art technology, bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably. Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia. But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values https://co.addi.com/trabaja-con-nosotros#:~:text=%E2%80%A2%20We%20are%20owners,dentro%20del%20equipo. every day. ABOUT THE ROLE This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading. WHAT’S THE MISSION YOU’LL DRIVE Own the strategy and execution to scale Field Sales as Add
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