ReversingLabs
Cybersecurity
SeniorField&EventsMarketingManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Field & Events Marketing Manager at ReversingLabs. Skills: Field marketing, Events marketing, Event strategy, Pipeline generation. Own end-to-end event strategy. Source feedback”
What You'll Achieve.
Drive measurable results; Drive increased awareness; Drive lead generation; Drive meetings booked; Drive deal acceleration; Support pipeline generation; Improve marketing org efficiency; Improve marketing org scalability
Industry & Context.
Extract actionable insights
What They're Looking For.
Must Have
BAS degree or equivalent, 6-8 years in marketing, Proven experience managing team, Proven experience delivering successful events, Project management skills, Manage budgets effectively, Excellent written communication skills, Excellent verbal communication skills
Nice to Have
Focus on field and events marketing
What You'll Do.
Own end-to-end event strategy
Track metrics for all events
Provide recommendations for new strategies
Design full event journey
Optimize each touchpoint
Identify new event solutions
Manage diverse portfolio of programs
Track and report event performance
Provide data-driven recommendations
Manage and mentor events team
Ensure event aligns with brand guidelines
Generate meaningful engagement
Collaborate with internal stakeholders
Ensure seamless integration
Support pipeline generation
Ensure seamless handoff from marketing event to sales
Partner with Marketing Operations
Ensure data flow is accurate
Ensure data flow is visible
Ensure data flow is optimized
Own and evolve Event SOPs
Update and refine SOPs
Manage Field and Event Marketing budget
Quarterly forecasting
Track actual spend to budget
Support vendor coordination
Support vendor evaluation
Support vendor selection tracking
Support high-level contract negotiations
How You'll Work.
Team & Collaboration
Sales; Product; Creative teams; Content teams; Sales enablement; Marketing Operations
Communication Scope
Written communication; Verbal communication
Process & Methodology
Project management, Meeting deadlines, Managing budgets
Full Job Description
At ReversingLabs, we are providing the world’s largest threat intelligence repository to protect software development and power advanced security solutions, keeping the most advanced cybersecurity organizations and Fortune 500 enterprises informed and ahead of the threats. Our software supply chain security and threat intelligence solutions have become essential to advancing enterprise cybersecurity maturity globally. Notable breaches such as SolarWinds, CircleCI, and 3CX have elevated software supply chain security as a top initiative across every organization developing or purchasing software. Only ReversingLabs delivers the software package analysis speed and intelligence needed to protect against this critical area of risk. Our vision is clear. Arming every company with end-to-end insights to ensure development releases securely, IT purchases safely, and the SOC can effectively detect, isolate, and respond. We are seeking extraordinary talent for this game-changing opportunity to help forge this transformational journey at ReversingLabs. You, as the Senior Field & Events Marketing Manager, will be a pivotal figure in our marketing team, owning the full event lifecycle from strategy and creative concept through flawless execution and post-event sales alignment. In this role, you’ll be both an IC executing all Field Events & a Manager of the Channel & Fed Events coordinator, driving the development and implementation of innovative marketing programs to promote our brand, products, and services at in-person events, ensuring our presence stands out and drives measurable results. ### **What You Will Do** **Event Strategy & Pipeline Impact** * Own the end-to-end event strategy that is aligned with overall marketing and business objectives. Source feedback & track metrics for all events and provide recommendations for new strategies to changing market landscapes and prior performances. * Design the full “event journey” from pre-event demand generation, the on-site expe
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