SeniorExpertDigitalActivation(m/f/d)

About Redcare Pharmacy: As Europe’s No.1 e-pharmacy Redcare Pharmacy is powered by passionate teams and cutting-edge innovation. We strive to create a healthy collaborative work environment where every employee feels valued and inspired to contribute to our vision “Until every human has their health”. If you’re seeking a career that offers purpose and aligns with your values join us and start your #Redcareer today. About the role: The Senior Expert Digital Activation owns the hands-on setup, monitoring, and optimization of Retail Media campaigns across Sponsored Products as well as Paid Social and Programmatic channels (offsite). Acting as the central link between Campaign Managers and technical campaign execution, the role translates media plans into precise campaign setups, ensures defined campaign objectives are met, and is the team's subject matter expert for platforms and activation best practices. About your tasks: * Own the end-to-end setup, activation, and optimisation of Retail Media campaigns across Sponsored Products, Paid Social, and Programmatic platforms such as Meta and DV360. * Translate media plans into high-quality technical campaign setups , including targeting, bidding strategies, budget allocation, creatives, tracking, and attribution logic. * Continuously monitor and optimize campaign performance using KPIs such as ROAS, ACOS, CPC, CPM, CPA, and CVR , identifying opportunities through audience refinements, bid adjustments, creative testing, and placement optimisation. * Collaborate closely with Campaign Managers, Ad Tech, and Data teams to ensure accurate tracking, flawless technical implementation, and transparent reporting across all campaigns. * Drive operational excellence by contributing to best practices, playbooks, and activation standards , while sharing expertise on Retail Media, Paid Social, and Programmatic innovations with the wider team. ## Qualifications About you: * You bring 4–6+ years of hands-on experience in performance marke