VML
Marketing
SeniorExperienceStrategist
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Experience Strategist at VML. Skills: Omnichannel CRM strategies, Customer experience strategy, Strategic planning, Integrated channel plans, Customer journey creation. Drive the development and execution of omnichannel CRM strategies. Own and drive strategic deliverables”
What You'll Achieve.
Drive growth; Deliver transformational growth; Ensure cohesive and impactful customer experiences; Drive optimization of end-to-end customer engagement; Ensure strategic alignment and seamless execution; Inform strategic decisions; Humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM; Help them on their transformation journey to becoming truly customer-centric
Industry & Context.
Translating complex data into impactful, executable strategies
What They're Looking For.
Must Have
5+ years of experience in CRM, customer experience strategy, or strategic planning roles, 2+ years of experience working on and delivering CRM strategies and communications for a large-scale global client, Ability to present confidently and lead client meetings and workshops, Proven ability to craft compelling, data-backed strategic narratives that inspire, influence, and secure buy-in from senior clients and internal stakeholders, Experience working as part of a wider client team to deliver work to a high standard collectively
Nice to Have
Agency and client-side experience are welcomed, Global outlook, Self-Starter: the ability to make an impact quickly, identify the opportunities and become a trusted expert in the team and by the client, Storytelling prowess, Collaborative energy
What You'll Do.
Drive the development and execution of omnichannel CRM strategies
Own and drive strategic deliverables
Lead the development of integrated channel plans that define the overarching strategy across diverse touchpoints and journey creation
Guide the integration of these strategies across critical digital ecosystems
and emerging platforms
ensuring cohesive and impactful customer experiences
Oversee and synthesize research and analysis
Facilitate and lead strategic workshops
extracting insights and translating complex data into impactful
executable strategies
and comprehensive customer journey blueprints that inform strategic decisions
Craft compelling narratives and elevate our th
How You'll Work.
Team & Collaboration
Work in a smaller client strategy team as part of a broader and growing Experience Strategy team; Lead and Influence Cross-Functional Teams, serving as the strategic bridge between CX, performance marketing, creative, media, and data teams; Collaborate closely with specialists across the wider VML MAP organization - including experts in technology, data, creative, and client leadership - across our global offices; Work directly with client stakeholders across multiple functions, including marketing, sales, digital, and technology; Work with clients, both management and specialists, across many of their functions including marketing, sales, digital, and technology; Experience working as part of a wider client team to deliver work to a high standard collectively
Communication Scope
Ability to present confidently and lead client meetings and workshops; Craft compelling narratives
Full Job Description
Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy' s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. We are seeking a Senior Experience Strategist to drive the development and execution of omnichannel CRM strategies for one of our top- tier global clients. If you possess a proven track record of strategic thinking at the intersection of customer experience, data, and digital ecosystems, and thrive within a dynamic agency environment, then we would love to hear from you. What will your day look like? As a Senior Experience Strategist, you will: Be working in a smaller client strategy team as part of a broader and growing Experience Strategy team at VML M
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