SeniorExecutive,SocialMedia

REQ12540 Senior Executive, Social Media (Open) **POSITION SUMMARY:** The main responsibility of the Senior Executive, Social Media is to support the team on day-to-day allocation of social media contents, proceed social media campaigns with KOL & KOC, arrange social media shooting, collaborating with agencies and deliver social media materials within the corporate branding guidelines of Melco. **PRIMARY RESPONSIBILITIES:** * Manage relevant social media content to drive growth and engagement on social media platforms. * To coordinate with social media agency to implement social plan to boost visibilities and audience engagement and ensure all posts and stories are posted and delivered in a timely manner. * Implement social campaigns as directed and other ad-hoc projects ensuring delivery to time, quality, and standards. * Keep track on data, consolidate and compile post-campaign report for social media campaigns for management review. * Implementation of social media plans including material follow up and gate keep submission deadlines * Manage billing to ensure payments are settled on time * Coordinate with different business unit on social media content shooting schedule, support on-properties shooting for social media and manage KOLs, Celebrity, Variety shows, company events and Concerts. Etc. * Monitor social media trends and key competitors’ activities. * Perform other duties when needed **QUALIFICATIONS:** **Experience** * Two or more solid years of related work experience. * Familiarity with the latest trends and best practice in social media and digital media channels * Knowledge of social media platforms, such as Weibo, Wechat, Red, Douyin, Ctrip, Dianping, Facebook, IG. * Understanding of social media analytics, social media management tools, channel optimization. **Education** * Bachelor’s degree in marketing, Communications, Business or International Studies **Skills / Competencies** * Strong attention to detail and the ability to work accurately under p