Instrumentl
nonprofit
SeniorEnablementManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Enablement Manager at Instrumentl. Skills: sales enablement strategy, building enablement programs from scratch, onboarding program design, product launch readiness, sales content development, competitive intelligence, coaching framework development, measuring enablement impact. Build our sales enablement function from zero: define the strategy, roadmap, and operating cadence. Design and run new hire onboarding that gets AEs and SDRs to productivity faster with clear ramp milestones and m”
What You'll Achieve.
make our revenue team consistently excellent; get AEs and SDRs to productivity faster with clear ramp milestones and measurable benchmarks; reps actually use sales content; programs that actually move the number; move the number; ramp time; quota attainment; deal velocity; product adoption in the field; shipping things that make their lives measurably better; moves pipeline and close rates; connect enablement activity to business outcomes; tie enablement function metrics back to revenue outcomes
Industry & Context.
Analytical rigor: you measure what you build and can connect enablement activity to business outcomes
What They're Looking For.
Must Have
5–8+ years in sales enablement, revenue enablement, or a closely adjacent role (sales ops, sales training, product marketing with heavy enablement ownership) at a B2B SaaS company, Demonstrated experience building an enablement program from scratch or during a significant scale-up, not just maintaining an existing one, Deep comfort with ambiguity: you've operated in environments where the org was evolving fast, priorities shifted, and you had to figure out what to build before anyone asked you to build it, instinct for prioritization, you know the difference between "nice to have" training and the enablement work that actually moves pipeline and close rates, Experience enabling teams selling multi-product platforms or navigating complex, multi-stakeholder sales cycles, Hands-on content creation ability: you can write a sharp battlecard, build a compelling onboarding module, and design a product launch kit without outsourcing the work, Credibility with salespeople: you've earned trust with quota-carrying reps by shipping things that made them better, not by mandating attendance at trainings, Analytical rigor: you measure what you build and can connect enablement activity to business outcomes, Excellent cross-functional collaborator, comfortable working across Sales, Marketing, Product, and CS without clear swim lanes, written and verbal communication you can distill complex product and competitive information into clear, actionable content
Nice to Have
Experience in the nonprofit sector or with nonprofit buyers, Familiarity with grants management, fundraising, or institutional giving workflows, Experience with HubSpot, Gong, Granola, or similar sales tooling, Experience enabling both high-velocity SMB motions and longer-cycle mid-market/enterprise sales simultaneously, Background in product marketing or sales strategy
What You'll Do.
Build our sales enablement function from zero: define the strategy
and operating cadence
Design and run new hire onboarding that gets AEs and SDRs to productivity faster with clear ramp milestones and measurable benchmarks
Own product launch readiness for the sales team: translating new features
and product expansions into positioning
Build and maintain a sales content library that reps actually use: battlecards
Develop ongoing training programs tied to real performance gaps: call reviews
deal strategy sessions
skill-specific workshops
Partner with Sales Managers to build coaching frameworks and give them tools to develop their teams
Create and manage competitive intelligence: tracking market moves
synthesizing win/loss data
and arming the team with differentiated positioning
Instrument the enablement function: track leading indicators (content adoption
certification completion
ramp velocity) and tie them back to revenue outcomes
Collaborate with Marketing on messaging alignment
and campaign-to-sales handoff quality
Work with Product to ensure the sales team deeply understands the roadmap and can credibly speak to where the platform is headed
How You'll Work.
Team & Collaboration
Work across Sales, Marketing, Product, and CS daily; Excellent cross-functional collaborator, comfortable working across Sales, Marketing, Product, and CS without clear swim lanes; Collaborate with Marketing on messaging alignment, event prep, and campaign-to-sales handoff quality; Work with Product to ensure the sales team deeply understands the roadmap and can credibly speak toходження new market segments and deal sizes.
Communication Scope
written and verbal communication you can distill complex product and competitive information into clear, actionable content
Process & Methodology
Define the strategy, roadmap, and operating cadence for sales enablement, Prioritize ruthlessly, Build structure where none exists
Full Job Description
## Description Hello, we're Instrumentl. We're a mission-driven startup helping the nonprofit sector drive impact, and we're building the operating system for grant-funded organizations. To help us get there, we're hiring a remote Senior Enablement Manager to build our sales enablement function from the ground up. You'll report to the VP of Sales and own the strategy, content, and programs that make our revenue team consistently excellent. About us: Instrumentl is a high-growth, YC-backed startup with almost 6,000 nonprofit customers—from community health centers to institutions like the San Diego Zoo and Georgetown University. We help nonprofits manage and grow grant funding end-to-end, which is opening up larger, more complex deals as we move upmarket. Our trajectory is dramatically up-and-to-the-right 📈—we're cash flow positive with customers who love us (NPS 65+, Ellis PMF 60+) and a rapidly expanding product surface that's opening new market segments and deal sizes. About the role: We don't have an enablement program today. We have a growing sales org (~30 people across inbound AEs, SDRs, mid-market/enterprise, and partnerships), a product that's evolving fast (we launched an entirely new post-award product line this year), and reps who need to learn more, faster, in an environment that changes quarter to quarter. As Senior Enablement Manager, you'll design and stand up our enablement function from scratch, including onboarding programs, ongoing training, product launch readiness, competitive intelligence, sales content, and coaching frameworks. There is no existing playbook, no inherited curriculum, and no team to manage on day one. You'll be the person who figures out what's needed, builds it, ships it, measures whether it worked, and iterates. If you thrive in ambiguity and get energy from building structure where none exists, this is your role. You'll work across Sales, Marketing, Product, and CS daily. You'll sit in on calls, dig into CRM data, shadow re
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