Haleon

Consumer Health

SenioreMarketingManager

China FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Senior eMarketing Manager at Haleon. Skills: Douyin EMKT, Paid media ROI, Content strategy. Develop content strategy for Douyin. Enhance brand 5A assets”

What You'll Achieve.

Driving brand 5A assets; Driving brand search; Driving paid media efficiency; Establish brand as TOP brand; Maximization of overall content marketing ROI

Industry & Context.

Consumer Health
Problems you'll solve

Utilize data insights to identify issues; Diagnose root causes; Rapidly iterate and optimize strategy

What They're Looking For.

Must Have

5+ years of experience in brand social marketing or Douyin e-commerce business management, Bachelor's degree or above, Mastery of Douyin EMKT, Exceptional Data Analysis Skills, Excellent Content Sense, Leadership & Collaboration Skills

Nice to Have

500 million RMB is preferred

What You'll Do.

Develop content strategy for Douyin

Enhance brand 5A assets

Conduct user insights analysis

Optimize content execution SOP

Oversee creative direction

Achieve paid media ROI targets

Manage E-marketing budget

How You'll Work.

Team & Collaboration

Collaborate with Brand Marketing; Collaborate with Douyin Sales Operations; Collaborate with Product; Collaborate with Trade Marketing; Collaborate with Supply Chain; Act as Douyin marketing expert; Empower internal teams; Disseminate platform trends

Communication Scope

Influence & collaboration skills; Constructive discussion; Cross-departmental communication

Full Job Description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, Centrum & Caltrate – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question. With category leading brands such as Sensodyne, Voltaren , Centrum & Caltrate, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special. **_Purpose of the Role:_** Fully responsible for the development and execution of Caltrate & Centrum's content and paid media strategy on Douyin plat

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