StackAdapt
Technology
SeniorEmail&LifecycleMarketingManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Email & Lifecycle Marketing Manager at StackAdapt. Skills: Lifecycle marketing, Email marketing, Marketing automation, Growth marketing. Design end-to-end global lifecycle marketing programs. Execute end-to-end global lifecycle marketing programs”
What You'll Achieve.
Boost Lead-to-MQL conversion rates; Accelerate pipeline generation; Hit pipeline goals; Maximize customer lifetime value
Industry & Context.
Evaluate program performance; Translate data findings; Optimize programs
What They're Looking For.
Must Have
Proven expertise in lifecycle marketing, Proven expertise in email marketing strategy, Proven expertise in marketing automation, Track record of building programs that measurably improve funnel conversion, Prior working experience with marketing automation platforms, Prior working experience with CRM systems, Building complex workflow logic, Database segmentation, Analytical mindset, Ability to independently evaluate program performance, Ability to translate data findings into optimizations, Ability to communicate results clearly to stakeholders, Experience collaborating cross-functionally, Demonstrated ability to manage multiple programs simultaneously, Demonstrated ability to balance strategic thinking with hands-on execution, Demonstrated ability to operate with autonomy
Nice to Have
Experience managing global or multi-region email programs
What You'll Do.
Design end-to-end global lifecycle marketing programs
Execute end-to-end global lifecycle marketing programs
Manage lead nurture workflows
Manage onboarding workflows
Manage re-engagement workflows
Manage expansion workflows
Maximize customer lifetime value
Own global promotional send calendar
Own audience segmentation
Own frequency management
Spike engagement across segments
Keep deliverability spotless
Build marketing automation architecture
Manage marketing automation architecture
Increase Lead-to-MQL conversion
Own email channel strategy
Own email channel performance
Deploy A/B testing frameworks
Deploy deliverability optimizations
Ensure messages hit inbox
Own email program reporting
Own lifecycle program reporting
Build reporting dashboards
Translate campaign data into insights
Develop audience segmentation models
Maintain audience segmentation models
Enable personalized communication
Enable relevant communication
Lock step with pipeline targets
Lock step with broader campaign calendars
How You'll Work.
Team & Collaboration
Performance Marketing; Integrated Marketing; EMEA/APAC Marketing; Marketing Operations; Product Marketing; Revenue Operations; Sales
Communication Scope
Communicate results clearly
Full Job Description
StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. StackAdapt's Growth Marketing team is at the heart of how we generate and convert demand, and email is one of our most powerful channels to drive brand growth and revenue. As we scale our go-to-market motion, we're looking for a strategic, execution-oriented Senior Email & Lifecycle Marketing Manager to own and evolve how we engage prospects and customers across every stage of their journey. In this role, you will architect StackAdapt’s scalable lifecycle infrastructure, unifying paid and owned media workflows to move the right audiences through the funnel at the right time. You will directly boost our Lead-to-MQL conversion rates and accelerate pipeline generation, working at the intersection of strategy, data, and creative execution. This role reports to the Director of Performance Marketing. You will partner closely with Performance Marketing, Integrated Marketing, EMEA/APAC Marketing, Marketing Operations, Product Marketing, and Revenue Operations to ensure lifecycle programs hit pipeline goals, messaging aligns with our core identity, and automation integrates with our CRM and Data Hub. StackAdapt is a Remote First company. We are open to candidates located anywhere in Canada for this position. What you’ll do Design and execute end-to-end global lifecycle marketing programs, including lead nurture, onboarding, re-engagement, and expansion workflows across email and owned channels to maximize customer lifetime value. Own the global promotional send calendar, audience segmentation, and
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