Enhesa
SaaS
SeniorEmail&LifecycleManager
“Senior Email & Lifecycle Manager at Enhesa. Skills: email marketing, lifecycle marketing, nurture engine, newsletter programme. Own the prospect lifecycle strategy across key funnel stages. Define clear segmentation and persona frameworks”
Industry & Context.
What They're Looking For.
Must Have
6+ years in B2B SaaS email, CRM or lifecycle roles, hands-on experience with HubSpot, Proven experience improving and scaling email nurture programmes, Experience building persona-led segmentation models, Data-driven mindset with clear reporting capability, Experience supporting enterprise or complex B2B offerings, stakeholder management and communication skills
What You'll Do.
Own the prospect lifecycle strategy across key funnel stages
Define clear segmentation and persona frameworks
Build and optimise persona-led nurture journeys
Strengthen and structure the newsletter programme as a core engagement channel
Align lifecycle communications with demand generation and sales priorities
build and optimise automated email journeys
Improve engagement and MQL to SQL conversion
Develop and execute an experimentation roadmap
Maintain clear documentation and lifecycle standards
commercially focused lifecycle reporting
Translate performance data into actionable recommendations
How You'll Work.
Team & Collaboration
Work closely with Marketing, Sales and Product Marketing; Partner cross-functionally to ensure alignment across marketing and sales
Communication Scope
stakeholder management and communication skills
Applying for this Senior Email & Lifecycle Manager role?
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