Loot Labs
Marketing
SeniorEditorialLead
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“Senior Editorial Lead at Loot Labs. Skills: Editorial Leadership, SEO & Organic Growth, YouTube & Video Strategy, Content-to-Product Loop, Social Media Strategy, Social & Community Stewardship, Community Creator Program Management, Freelance & Talent Management, Cross-Functional Collaboration, Measurement & Reporting. Ideate, plan, and direct the production of written, audio, and video content. Manage Social & Community Manager”
What You'll Achieve.
Makes BOXED. GG the most engaging destination in collectibles; Grows branded and non-branded search; Improves our rankings against competitors; Turns the BOXED blog into a top-of-funnel acquisition engine; Grows views, subscribers, and watch time on YouTube; Drives engagement and conversion KPIs for owned channels; Keeps the brand relevant and in the conversation on social media; Ensures community insights continuously inform the editorial plan; Ensures the editorial plan continuously feeds the community and our social channels; Tying vanity metrics like watch time, engagement, SEO rankings, and community sentiment back to the metrics that actually move the business: site traffic, incremental purchases and transactions, Month 1 user activity retention, and Day 60 revenue retention
Industry & Context.
What They're Looking For.
Must Have
Prior experience running a brand blog and/or YouTube channel at scale is required, People management experience required
Nice to Have
Prior editor-in-chief or managing editor level experience — whether as a journalist at a reputable outlet or internally at a well-known brand — is strongly preferred, Experience in collectibles, trading card games, sports, gaming, or another passion-driven category is strongly preferred, Genuine enthusiasm for trading card games, sports cards, collectibles, gaming, or the broader fandoms we serve is strongly preferred, Bachelor's degree in Journalism, English, Communications, Marketing, or a related field, or years of directly transferable experience is preferred
What You'll Do.
Ideate, plan, and direct the production of written, audio, and video content, Manage Social & Community Manager, Partner with video production specialists, graphic designers, and brand and communications colleagues, Scale output with a bench of freelance writers, editors, and on-camera talent, Build a virtuous loop of entertaining, informational, and engaging content, Accountable for the overall social media and community strategy, Own the editorial vision, voice, and cadence across all owned blog, video, social media, and community channels, Define and maintain the content pillars, Set the bar as editor-in-chief for all content, Build and maintain a master editorial calendar, Develop and execute an SEO-forward content strategy, Partner with Paid Media and Product to align technical SEO, site structure, and on-page content, Own the BOXED YouTube channel strategy end-to-end, Guide video production specialists on a consistent publishing cadence, Own engagement and conversion KPIs for owned channels, Optimize CTAs and landing experiences, Partner with Lifecycle, Paid Media, Marketing, and Product to close the loop between content consumption and product engagement, Own the social media go-to-market strategy for BOXED channels, Oversee content ideation, production, and publishing across X, Instagram, Facebook, and TikTok, Monitor industry trends and competitor activity, Support seasonal events, product launches, announcements, and brand partnerships with coordinated social activations, Manage and develop our Social & Community Manager, Drive community growth, user retention, and user-generated content, Ensure community insights continuously inform the editorial plan, Maintain accountability for the BOXED Community Creator Program, Build, brief, and manage a roster of freelance writers, editors, and on-camera personalities, Negotiate rates, manage budgets, and enforce brand and editorial standards, Partner with Communications Manager, Sr.
Brand Marketing Manager, Sr.
Lifecycle Marketing Manager, and Influencer Marketing Manager, Serve as the brand's voice in long-form owned content, Establish goals and KPIs for content, channel, and campaign performance, Measure and attribute site traffic and downstream user actions back to our blog, YouTube, social, and other owned surfaces, Deliver regular reporting and translate the data into a clear roadmap.
How You'll Work.
Team & Collaboration
Partner closely with video production specialists, graphic designers, and brand and communications colleagues; Partner with Paid Media and Product to align technical SEO, site structure, and on-page content; Partner with Lifecycle, Paid Media, Marketing, and Product to close the loop between content consumption and product engagement; Partner with Marketing and Product leads on social media strategy; Partner with the Communications Manager, Sr. Brand Marketing Manager, Sr. Lifecycle Marketing Manager, and Influencer Marketing Manager to ensure messaging is consistent; In conjunction with Marketing leads, establish goals and KPIs
Communication Scope
Exceptional editor and writer with taste and a clear point of view; Serve as the brand's voice in long-form owned content
Process & Methodology
Ability to handle multiple concurrent productions, Prioritize tasks, Meet deadlines
Full Job Description
Loot Labs is on a mission to make collecting fun. We believe that every collectible tells a story: of passion, nostalgia, and discovery. Through our flagship product, Boxed.gg http://Boxed.gg we are reimagining how the world collects by blending digital entertainment with tangible rewards, delivering nostalgia and discovery straight to the fans' doorsteps. We are... - Community First: We've served 500k collectors and foster an active community of over 125k+ Discord members. - Ambitiously Led: Led by veterans from Microsoft, Twitch, 2K, and Boeing. - Remote-First: We value high autonomy, low ego, and trust our team to build from anywhere in the world. Since our inception in 2023, we’ve seen significant year-over-year growth. And now we're gearing up for our most ambitious year yet, with major expansions planned across product offerings, strategic partnerships, and next-generation collector experiences. If you’re ready to build products that spark joy at a global scale, you’re in the right place. ROLE OVERVIEW: We're standing up a brand-new editorial function at Loot Labs, and we're looking for an editor-in-chief to lead it across every owned channel we operate — long-form, video, social, and community. As the Senior Editorial Lead, you will ideate, plan, and direct the production of written, audio, and video content that makes BOXED.GG http://BOXED.GG the most engaging destination in collectibles. You'll directly manage our Social & Community Manager, and partner closely with video production specialists, graphic designers, and brand and communications colleagues, as well as scale output with a bench of freelance writers, editors, and on-camera talent as needed. If you believe great content is a flywheel, not a cost center, we want to meet you. Your primary mission is to build a virtuous loop: entertaining, informational, and engaging content that permeates organic search, strengthens our SEO position against competitors, and pulls our community from social back to B
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