Prosci
Professional Training & Coaching
SeniorDirector,PublicProgramGrowthAcceleration
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“Senior Director, Public Program Growth Acceleration at Prosci. Skills: Growth strategy, Revenue generation, Pipeline activation, Cross-functional leadership. Lead North America Open Enrollment growth strategy. Transform Open Enrollment into growth engine”
What You'll Achieve.
Accelerate Open Enrollment revenue performance; Strengthen enterprise pipeline generation; Expand market engagement; Improve commercial conversion outcomes; Drive measurable revenue impact; Improve brand visibility; Attract new audiences; Increase high-intent prospect engagement; Convert OE participation into enterprise client relationships
Industry & Context.
Data-driven decision making
15-20% travel
What They're Looking For.
Must Have
12+ years commercial leadership experience, Demonstrated success developing growth strategies, Experience leading cross-functional growth initiatives, Experience partnering with Marketing, Sales, Operations, Customer Success, Proven ability to establish KPIs, governance structures, Executive communication, stakeholder management, influencing skills, Experience leading and developing high-performing teams, Bachelor’s degree in Business, Marketing, Communications, or equivalent experience
Nice to Have
Experience within professional services, Experience leading Open Enrollment growth strategies, Experience implementing commercial process transformation, Knowledge of Prosci methodology, Knowledge of enterprise client landscape, Knowledge of change management industry trends
What You'll Do.
Lead North America Open Enrollment growth strategy
Transform Open Enrollment into growth engine
Establish scalable commercial activation strategy
Translate market growth priorities into strategies
Serve as strategic advisor on growth opportunities
Lead OE-to-enterprise conversion strategies
Partner with Marketing and Enterprise Sales leadership
Optimize demand generation
Optimize account-based marketing
Optimize lead activation
Optimize conversion effectiveness
Establish lead management frameworks
Establish service-level agreements
Establish activation processes
Establish commercial operating rhythms
Identify high-intent prospect segments
Implement targeted activation strategies
Drive strategies to increase enterprise client engagement
Improve long-term commercial relationship development
Own commercial performance visibility
Establish reporting frameworks
Establish governance mechanisms
Analyze campaign data
Analyze pipeline data
Analyze conversion data
Identify growth opportunities
Identify operational gaps
Identify investment priorities
Align growth investments
Prioritize initiatives
Lead transformation of OE operating model
Drive cross-functional collaboration
Improve client experience
Improve growth execution
Identify process improvements
Identify automation opportunities
Identify scalable systems
Improve conversion performance
Build operational alignment
Lead North America OE Partnerships strategy
Expand client engagement
Expand revenue growth opportunities
Establish partnership objectives
Establish success metrics
Establish activation strategies
Evaluate emerging market opportunities
Evaluate competitive trends
Evaluate industry shifts
Support initiatives to strengthen brand visibility
Support initiatives to strengthen market presence
Support initiatives to strengthen competitive positioning
and develop growth-focused team members
Foster culture of accountability
Foster culture of innovation
Foster culture of collaboration
How You'll Work.
Team & Collaboration
Cross-functional collaboration; Marketing; Enterprise Sales; Client Operations; Service Delivery; Partnerships; Customer Success
Communication Scope
Executive communication; Stakeholder management
Process & Methodology
Roadmap execution
Full Job Description
### Overview In this role, as a strategic commercial leadership role responsible for transforming North America Public Programs (Open Enrollment) into a high-performing growth engine. Reporting directly to the President, North America, this role leads the development and execution of integrated growth strategies that accelerate Open Enrollment revenue performance, strengthen enterprise pipeline generation, expand market engagement, improve commercial conversion outcomes and with strong operational rigor. This role serves as a key connector across Marketing, Enterprise Sales, Client Operations, Service Delivery, Partnerships, and Customer Success to align growth investments, optimize funnel performance, and drive measurable revenue impact. The Senior Director will lead initiatives that improve brand visibility, attract new audiences, increase high-intent prospect engagement, and enable strategies that convert Open Enrollment participation into enterprise client relationships. The ideal candidate is a commercially minded leader who combines strategic vision with operational execution excellence. They bring deep expertise in enterprise growth strategy, demand generation, pipeline activation, and cross-functional leadership within a complex, matrixed organization. Since our founding in 1994, Prosci has been laser-focused on change. By combining our deep understanding of people with a proven methodology rooted in the creation of the ADKAR® model, we’ve helped countless people and organizations thrive. Our solutions empower customers with lasting change resiliency through a unique blend of training, advisory services, and licensing options, including Kaiya, our AI change management coach. At Prosci, we are a purpose-driven organization full of passionate, curious, and results-oriented people. Working at Prosci means being part of a dynamic team that is dedicated to our purpose of creating a world where change is done right. Join us and be part of a culture that thrives on
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