ReversingLabs
Cybersecurity
SeniorDirector,ProductMarketing
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“Senior Director, Product Marketing at ReversingLabs. Skills: Product marketing, Cybersecurity, Threat intelligence. Develop core use case messaging. Manage core use case messaging”
What You'll Achieve.
Accelerate go-to-market clarity; Drive differentiation; Drive growth; Increase collateral throughput; Maintain factual integrity; Maintain brand voice; Advance understanding in research; Advance inclusion in reports
Industry & Context.
Data analysis
What They're Looking For.
Must Have
10+ years product marketing, Cybersecurity industry experience, Software supply chain security experience, Threat intelligence experience
Nice to Have
Experience in high-growth organizations, Track record building rocket-ship growth, History defining new market categories
What You'll Do.
Develop core use case messaging
Manage core use case messaging
Develop key collateral
Manage key collateral
Lead Product Marketing team
Stay close to execution
Facilitate executive alignment
Implement cross-functional processes
Manage cross-functional processes
Establish AI governance
Establish AI use cases
Increase collateral throughput
Maintain editorial standards
Maintain technical accuracy
Manage product launch process
Understand market trends
Understand customer requirements
Understand product use cases
Understand buying behavior
Support campaign activities
Own competitive landscape management
Adjust supported collateral
Develop channel assets
Assist customer reference program
Showcase customer success
Work closely with Demand Generation
Work closely with Creative
Work closely with Content Marketing
Work closely with Field Marketing
Work closely with Channel Marketing
Work closely with Sales Enablement
Work closely with Sales
Work closely with executives
Evaluate effectiveness
Manage industry analyst program
Expand industry analyst program
How You'll Work.
Team & Collaboration
Cross-functional teams; Demand Generation teams; Product Management organization; Sales enablement teams; Sales teams; Channel Marketing teams; Creative teams; Content Marketing teams; Field Marketing teams; Executives
Communication Scope
Messaging; Positioning; Value proposition; Executive alignment; Customer stories; Market education
Process & Methodology
Product launch process
Full Job Description
At ReversingLabs, we are providing the world’s largest threat intelligence repository to protect software development and power advanced security solutions, keeping the most advanced cybersecurity organizations and Fortune 500 enterprises informed and ahead of the threats. Our software supply chain security and threat intelligence solutions have become essential to advancing enterprise cybersecurity maturity globally. Notable breaches such as SolarWinds, CircleCI and 3CX have elevated software supply chain security as a top initiative across every organization developing or purchasing software. Only ReversingLabs delivers the software package analysis speed and intelligence needed to protect against this critical area of risk. Our vision is clear. Arming every company with end-to-end insights to ensure development releases securely, IT purchases safely, and the SOC can effectively detect, isolate and respond. We are seeking extraordinary talent for this game changing opportunity to help forge this transformational journey at ReversingLabs. ### The Opportunity We are on the hunt for a Senior Director of Product Marketing with rich expertise in cybersecurity - specifically with a background in malware analysis, threat intelligence, and Software Supply Chain Security. The Senior Director of Product Marketing will be an experienced executive responsible for designing, planning, implementing, and managing the overall product marketing strategy. In addition to a solid understanding of the cybersecurity domains ReversingLabs plays in, the role will define ReversingLabs’ positioning, messaging, and competitive differentiation. This role will be essential in focusing product marketing on accelerating go-to-market clarity to drive differentiation and growth. The ideal candidate is a seasoned marketing leader with experience in high-growth organizations, a track record of building efficient, scalable, rocket-ship growth, and a history of defining new market categories. Support
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