LastPass
Technology
SeniorDirector,ProductMarketing
Neural analysis suggests this role is
optimal for Director candidates.
“Senior Director, Product Marketing at LastPass. Skills: Product marketing, Go-to-market strategy, Messaging, Positioning. Lead product marketing team. Craft compelling messaging”
What You'll Achieve.
Accelerate demand; Accelerate adoption; Drive customer success; Increase sales productivity; Support successful launches; Amplify market presence; Strengthen market presence; Support business growth
Industry & Context.
Complex problem solving; Analytical thinking; Strategic thinking; Data-driven decision making
What They're Looking For.
Must Have
Extensive product marketing experience, B2B technology sector experience, Proven senior leadership track record, Develop and execute GTM strategies, Data-driven decision making, Deep B2B technology landscape understanding, Exceptional communication skills, Storytelling ability, Lead and inspire cross-functional teams
Nice to Have
Experience defining new market categories, Experience in creating new market categories
What You'll Do.
Lead product marketing team
Craft compelling messaging
Develop cohesive GTM strategy
Communicate value proposition
Align marketing efforts
Define product positioning
Evolve messaging frameworks
Differentiate LastPass
Establish new category
Develop differentiated GTM strategy
Drive cross-functional planning
Align messaging with roadmap
Ensure compelling customer experience
Conduct market research
Perform competitive intelligence
Analyze market trends
Inform product strategy
Develop sales enablement playbooks
Develop sales toolkits
Increase sales productivity
Support product launches
Establish key metrics
Track success criteria
Build relationships with analysts
Build relationships with influencers
Build relationships with partners
Amplify market presence
Inspire product marketing team
Develop product marketing team
Foster culture of excellence
Foster culture of collaboration
Foster culture of innovation
Serve as industry evangelist
Serve as thought leader
How You'll Work.
Team & Collaboration
Partner with Product; Partner with Sales; Partner with Marketing; Partner with Customer Experience; Collaborate with Product Management; Collaborate with Sales; Collaborate with Marketing; Collaborate with Technology Partners; Collaborate with Industry Analysts; Collaborate with Sales Enablement
Communication Scope
Translate complex concepts; Compelling narratives
Process & Methodology
Cross-functional planning, Execution
Full Job Description
About LastPass LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass delivers on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected as their environments evolve. Curious about our products? Visit our website and try it free! We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us! LastPass is looking for a Senior Director, Product Marketing: In this role, you will lead the product marketing team, crafting compelling messaging and positioning to support our platform evolution. This role drives the development of a cohesive go-to-market strategy, ensuring our unique value proposition is clearly communicated to the market, and aligns marketing efforts to accelerate demand, adoption, and customer success. About the team: The Product Marketing team at LastPass is a high-impact group responsible for bringing our evolving product portfolio to market with clarity and purpose. We own product positioning, messaging, and go-to-market strategy, collaborating closely with product management, sales, marketing, and technology partners to drive awareness, demand, and adoption across all customer segments. If you are passionate about complex problem solving and motivated by scale, then this is the role for you! Who will you work with? You will partner closely with Product, Sales, Marketing, and Customer Experience teams to develop targeted messaging, positioning, and go-to-market strategy that drives awareness, demand, and adoption for LastPass and our evolving roa
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