iFIT
Technology
SeniorDirector,ProductManagement
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“Senior Director, Product Management at iFIT. Skills: Product vision, Product strategy, Hardware roadmap, Product lifecycle management. Drive long-term hardware product vision. Drive strategy”
What You'll Achieve.
Deliver hardware on time; Deliver hardware on budget; Deliver hardware with exceptional quality; Achieve membership growth; Achieve revenue targets; Achieve category leadership; Achieve significant market success
Industry & Context.
Trade-off decisions
What They're Looking For.
Must Have
8+ years Product Management experience, Owning high-volume global connected hardware portfolio, Owning consumer electronics portfolio, Owning hardware product roadmap end-to-end, Concept through high-volume mass production, Experience with Asian Contract Manufacturers, Proven track record building scaling PM teams, Instilling PM discipline
Nice to Have
Advanced degree (MS) is a plus, Experience leading product strategy hardware + software/subscription, Deep technical fluency hardware systems, Commercial instincts, Quantitative fluency, Track record launching innovative products, Achieved significant market success, Achieved category leadership
What You'll Do.
Drive long-term hardware product vision
Develop multi-year roadmap
Support membership growth
Support category leadership
Lead high-performing hardware PM team
Develop high-performing hardware PM team
Instill rigor in PRDs
Instill rigor in business cases
Instill rigor in prioritization
Instill rigor in Phase Gate execution
Improve product-market fit
Improve commercial performance
Drive portfolio investment recommendations
Balance near-term commitments
Balance long-term platform bets
Partner on pricing strategy
Partner on positioning strategy
Partner on go-to-market strategy
Develop future product roadmap
Define long-term hardware product vision
Align with iFIT's platform
Align with business objectives
Drive product portfolio
Ensure optimal balance
Lead Hardware Product Management team
Mentor Hardware Product Management team
Grow Hardware Product Management team
Build operating rhythms
Deliver against ambitious roadmap
Own full Product Lifecycle
Manage concept through end-of-life
Manage in-life performance
Manage portfolio rationalization
Serve as executive owner Phase Gate process
Ensure clear requirements
Ensure business cases
Ensure success metrics
Ensure trade-off decisions
Partner with Software leadership
Partner with Content leadership
Partner with AI leadership
Ensure seamless interactive experience
Elevate hardware and digital content
Make informed trade-offs
Act as executive voice of product
Own compelling product narratives
Own go-to-market strategy
Translate hardware capabilities
Define portfolio-level KPIs
Lead executive-level post-launch reviews
Feed learnings back into roadmap
Own competitive intelligence
Own consumer research
Maintain executive view category trends
Maintain executive view pricing dynamics
Maintain executive view unmet needs
How You'll Work.
Team & Collaboration
Connective tissue between teams; Partner with Engineering; Partner with operations; Partner with marketing; Partner with software teams; Partner with Marketing; Partner with Sales; Partner with Member Services; Partner with Software; Partner with Content; Partner with AI leadership; Collaborate with leadership; Collaborate with Engineering; Collaborate with component ecosystem; Collaborate with Marketing; Collaborate with Sales; Collaborate with Member Services
Communication Scope
Product narratives; Executive presentations
Process & Methodology
Roadmap planning, Phase Gate process, NPI
Full Job Description
iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey. We are seeking a driven and detail-oriented Senior Director, Product Management to join our team. Reporting to the CPO, this leader will translate high-level product vision into executable roadmaps and will be the connective tissue between engineering, operations, marketing, and software teams — ensuring hardware products are delivered on time, on budget, and with exceptional quality. ROLE COMMITMENTS Drive the long-term hardware product vision, strategy, and multi-year roadmap that supports membership growth, revenue, and category leadership Lead and develop a high-performing hardware Product Management team, instilling rigor in PRDs, business cases, prioritization, and Phase Gate execution Improve product-market fit and commercial performance through structured voice-of-customer programs, competitive intelligence, and disciplined post-launch tracking Drive portfolio investment recommendations across sustaining, new product introduction (NPI), and disruptive innovation — balancing near-term commitments with long-term platform bets Partner on pricing, positioning, and go-to-market strategy across the hardware portfolio in collaboration with Marketing, Sales, and Member Services Develop the future product roadmap in partnership with Engineering and the component ecosystem - including Cameras, Projectors, Consoles, Motors, Lift/Drive systems, and new resistive-motor categories such as Pilates ESSENTIAL DUTIES AND RESPONSIBILITIES Define and own the long-term hardware product vision, strategy, and roadmap that aligns with iFIT's holistic health and fitness platform and busines
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