U. S. Kidney
biotechnology
SeniorDirector,OmnichannelMarketing
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optimal for Director candidates.
“Senior Director, Omnichannel Marketing at U. S. Kidney. Skills: Omnichannel marketing, Digital strategy, Customer experience. Develop US digital marketing strategy. Lead cross-functional collaboration”
What You'll Achieve.
Optimize engagement; Maximize ROI
Industry & Context.
Data-driven insights
What They're Looking For.
Must Have
Bachelor's degree in marketing, 12 years of experience in pharmaceutical, 5 years digital strategy experience, Previous supervisory/management experience
Nice to Have
Experience in nephrology, Experience in specialty care
What You'll Do.
Develop US digital marketing strategy
Lead cross-functional collaboration
Deliver compliant digital assets
Develop digital strategy roadmap
Leverage data-driven insights
Create tailored strategies
Reinforce brand positioning
Maintain consistent messaging
Monitor campaign performance
Analyze campaign data
Translate findings into recommendations
Stay current on digital trends
How You'll Work.
Team & Collaboration
Cross-functional collaboration; Agency partners; External partners
Communication Scope
Verbal communication; Written communication
Process & Methodology
Project management
Full Job Description
**Job Description** **General Summary:** The Senior Director, Omnichannel Marketing - U.S. Kidney will lead the development and execution of omnichannel strategies to support the launch and growth of Vertex’s kidney portfolio. This role will shape the digital customer experience across HCP and patient audiences, leveraging data-driven insights to optimize engagement and impact. **Key Duties and Responsibilities** * Develop and own the US digital marketing strategy for the kidney portfolio, including launch planning, content strategy, and channel optimization. * Lead cross-functional collaboration with brand, medical, legal, and agency partners to deliver compliant, compelling digital assets. * Develop a comprehensive digital strategy and roadmap to achieve business impact goals. * Leverage data-driven insights to create tailored strategies that resonate with target audiences and reinforce brand positioning. * Work closely with the marketing team to maintain consistent messaging, tone, and visual identity across all digital touchpoints. * Monitor campaign performance, analyze data, and translate findings into actionable recommendations to continuously improve effectiveness and maximize ROI. * Stay current on healthcare industry digital trends, emerging technologies, competitor activities, and market dynamics to drive innovation and differentiation. **Knowledge and Skills** * Proven success in leading digital campaigns for product launches or major brand initiatives, overseeing strategy and content development. * Deep understanding of HCP and patient engagement in the US healthcare landscape. * Strong leadership, communication, and project management skills. * Ability to navigate matrixed environments and influence cross-functional stakeholders. * Familiarity with CRM platforms, marketing automation, and digital analytics tools. * Experience managing agencies and external partners. * Strategic mindset with hands-on execution capability. * Effective communication skill
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