Facet
FinTech
SeniorDirectorofPerformanceMarketing
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“Senior Director of Performance Marketing at Facet. Skills: Performance marketing, Paid media strategy, Growth engines. Own paid media strategy. Define roadmap and testing”
What You'll Achieve.
Hit aggressive growth targets; Get to cost-per-opportunity targets
Industry & Context.
Root cause analysis
What They're Looking For.
Must Have
Owned paid media strategy, Driven program scaling, Deep platform expertise, Managed agency relationships, Rigorous methodology for testing
Nice to Have
Experience in DTC, Experience in fintech, Experience in high-growth consumer brand
What You'll Do.
Own paid media strategy
Define roadmap and testing
Maintain platform pulse
Translate intelligence to adjustments
Design test-and-learn framework
Build innovation pipeline
Own agency relationship
Build agency governance
Own affiliate partnerships
Optimize existing partners
Expand reach and scale
Build affiliate channel
Evaluate paid channel mix
Identify new platforms
Build platform-native strategies
Own geographic expansion sequencing
Maximize reach in markets
Expand into new markets
Own cost-per-opportunity roadmap
Drive plan to targets
Inform creative brief
Inform content pipeline
Bring data-driven point of view
How You'll Work.
Team & Collaboration
Cross-functional collaboration; Work with partnerships; Work with content
Communication Scope
Data-driven point of view
Process & Methodology
Roadmap planning
Full Job Description
Facet was founded in 2016 on the belief that objective, personalized financial advice is essential to living well. Our mission is to empower people to live more enriched lives by delivering a new standard of advice. By removing asset minimums, we provide holistic planning that goes far beyond investments to address every way money impacts life. To achieve this, we leverage a "human-plus-tech" approach, combining the expertise of CFP® professionals with cutting-edge AI and automation. This model allows Facet to integrate advice into our members' entire financial picture—all for an affordable, flat membership fee. Our commitment to innovation and member success has earned national recognition, including being ranked the #1 Best Financial Advisory Firm 2025 by USA TODAY. We are proud to be redefining the industry for our members and our team alike.* ### ### The Role: At Facet, we are revolutionizing financial planning by putting our members at the heart of everything we do. We are seeking a Sr. Director of Performance Marketing who thrives on building world-class growth engines—someone who can turn a complex acquisition strategy into a seamless, high-performing ecosystem. This role is the strategic center of gravity for our paid media program. You'll own the roadmap, the experimental architecture, the platform intelligence,the channel strategy and full funnel performance that drives our growth agenda. We are looking for a leader who has successfully scaled programs to the multi-million dollar level and who is adept at leading agency partners and building consensus across the organization. ### ### **What You'll Do:** * Paid media strategy and roadmap. Own the annual and quarterly strategic roadmap across all paid channels. Define how we allocate, where we test, and how we scale to hit aggressive growth targets. * Platform expertise and intelligence. Maintain a continuous, expert-level pulse on the mechanics, algorithm updates, and best practices across every platform in
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