Trovy
FinTech
SeniorDirectorofGrowth
“Senior Director of Growth at Trovy. Skills: Growth marketing, Performance marketing, Demand generation, Paid media, Affiliate marketing, Direct mail, SEO, Brand strategy. Own acquisition and brand. Write briefs”
What You'll Achieve.
Grow affiliate program; Optimize cost per acquisition; Drive conversion; Drive retention; Drive re-engagement
Industry & Context.
Read data; Make decisions; Translate findings into action
What They're Looking For.
Must Have
6-10 years experience, Proven track record running paid media, Experience managing affiliate programs, Experience managing direct mail campaigns, Grasp of SEO fundamentals, Experience managing external consultants
Nice to Have
Experience in consumer fintech, Experience in mortgage, Experience in direct-to-consumer lending, Experience in financial product, Hands-on platform experience, Knowledge of emerging AI search optimization
What You'll Do.
Own acquisition and brand
Manage external partners
Manage internal contributors
Hold people accountable
Build in-house marketing function
Own Meta advertising strategy
Own Google advertising strategy
Monitor campaign-level data
Manage affiliate program
Evaluate new affiliate partners
Design direct mail campaigns
Work with mail vendor
Identify audience segments
Build organic search strategy
Understand AI-driven search
Produce search-optimized material
Bring coherence to brand
Direct video creative
Develop seasonal campaigns
Develop rate-driven promotions
Develop product feature launches
Manage marketing personnel
Set clear expectations
How You'll Work.
Team & Collaboration
External partners; Internal contributors; Product team; Operations team
Communication Scope
Write briefs; Review creative; Write copy
Applying for this Senior Director of Growth role?
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