Klick
Marketing
SeniorDirector,MarketingStrategy&Operations
“Senior Director, Marketing Strategy & Operations at Klick. Skills: Marketing strategy, Operations, Pipeline impact, B2B marketing. Lead integrated B2B marketing campaign strategy. Align messaging, channel plans, and pipeline goals”
What You'll Achieve.
Connect marketing activity to pipeline impact; Support measurable outcomes; Improve lead quality; Improve conversion visibility; Improve marketing-to-sales alignment; Measure campaign impact; Measure channel impact; Measure funnel impact; Measure pipeline impact; Measure revenue impact
Industry & Context.
What They're Looking For.
Must Have
8 - 12+ years B2B marketing experience, 5+ years leading cross-functional marketing initiatives, Experience defining CRM, lifecycle, funnel, attribution strategies, Experience partnering with Sales, Growth, or Revenue teams, Portfolio or examples showing marketing dashboards, attribution models, funnel reporting, campaign strategies, or performance insights, Experience presenting marketing strategy, performance insights, and prioritization recommendations to senior stakeholders
Nice to Have
Comfort and enthusiasm for using AI, Experience with account-based marketing, Experience with demand generation, Experience with revenue marketing programs, Experience improving lead scoring, Experience improving nurture workflows, Experience improving segmentation, Experience improving lifecycle journeys, Experience improving marketing automation workflows, Experience working in professional services, Experience working in agency environment, Experience working in consulting environment, Experience working in complex B2B services environment, Experience building operating rhythms, Experience building intake processes, Experience building cross-functional planning models
What You'll Do.
Lead integrated B2B marketing campaign strategy
and attribution frameworks
conversion visibility
and marketing-to-sales alignment
Partner with Growth and Sales Operations stakeholders
Translate pipeline goals into marketing plans
Translate feedback loops and performance priorities
Build reporting frameworks and dashboards
and marketing operations
Align around priorities
How You'll Work.
Team & Collaboration
Cross-functional alignment; Growth teams; Sales Operations; Creative teams; Content teams; Digital marketing teams; Marketing operations teams
Communication Scope
Presenting strategy; Presenting performance insights; Presenting prioritization recommendations
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