SeniorDirector,MarketTransformation

**Job Description** **Senior Director, Market Transformation Kidney** **Job Summary** Vertex is seeking a **Senior Director, Market Transformation** to help position the company as a commercial leader in delivering life-changing medicines to patients through innovative capabilities, cutting-edge solutions, and strategic partnerships. This role will identify emerging market trends, bring external insights into the organization, and translate opportunities into scalable programs that increase awareness for our brands, improve patient access, and support business objectives. The Senior Director will work cross-functionally to shape strategic decisions, accelerate innovation, and strengthen relationships with influential stakeholders across the healthcare ecosystem. This leader will play a critical role in improving patient access to our medicines while supporting sustainable growth across Vertex’s portfolio. **Key Responsibilities** * Monitor the external healthcare, market, and policy landscape to identify trends, risks, and opportunities relevant to Vertex brands and access strategies * Provide actionable market insights that enable cross-functional teams to make informed brand, access, and commercialization decisions * Support key product launches and portfolio optimization efforts by identifying market transformation opportunities that drive sustainable growth * Evaluate and advance new solutions in areas such as AI, digital health, and alternative distribution models (e.g., CDS, telehealth) * Design, develop, and activate innovative programs that drive awareness for our brands and improve patient access (e.g., develop business care, scout/select solutions, gain approval of programs) * Rigorously evaluate the business value of proposed opportunities and capabilities using defined criteria, prioritizing programs with the most potential * Establish and monitor adoption metrics and key KPIs, providing regular reporting to BU leadership on utilization and value realiza