Lightspeed
SaaS
SeniorDirector,GrowthMarketing
Neural analysis suggests this role is
optimal for Director candidates.
“Senior Director, Growth Marketing at Lightspeed. Skills: Brand strategy, Customer acquisition, Campaign management, Growth metrics. Develop brand strategy. Drive customer acquisition”
Industry & Context.
What You'll Do.
Develop brand strategy
Drive customer acquisition
Manage marketing campaigns
Full Job Description
At Lightspeed, we’re looking for Senior Director, Growth Marketing to join our global team and lead the charge in creating data-driven growth strategies that drive revenue, optimize performance, and push our global customer acquisition efforts into new territory. You’ll be a key leader and owner in Lightspeed’s global marketing organization. Your mission will be to build scalable growth engines, improve conversion funnels, and enable data-first decision-making across our acquisition and lifecycle efforts. What you’ll be doing: - Owning the strategy, performance, and leadership of four core teams: - MAT (Marketing Automation), - CRO (Conversion Rate Optimization), - Marketing Analytics, - Marketing AI. - Lead and Develop Teams: Oversee and grow a high-performing global team across MAT, CRO,AI and Data, fostering collaboration, accountability, and innovation. - Growth Strategy: Define and execute global growth strategies that align with Lightspeed’s business goals across markets and verticals. - Data-Driven Optimization: Drive the use of experimentation and data analytics to optimize lead generation, lead scoring, conversion funnels, and retention efforts. - Marketing Automation: Own the global marketing tech stack and automation strategy to ensure scalable and efficient execution of campaigns. - Conversion Rate Optimization: Lead CRO efforts across web properties, collaborating with UX, design, and content teams to continually test and improve user journeys. - Marketing AI: working closely with the Information Systems (IS) team to implement new ways to leverage AI for marketing effectiveness and efficiency, including collaborating with our different sales teams to enrich our prospects and customers profile using genAI. - Performance Tracking: Partner with our Data Office to define KPIs, build dashboards, and create a culture of performance measurement and iterative improvement. - Stakeholder Collaboration: Work cross-functionally with regional leaders, product teams,
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