Calendly
Tech / AI / Software
SeniorDirector,GrowthMarketing
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“Senior Director, Growth Marketing at Calendly. Skills: Growth Strategy & Leadership, Lifecycle & Retention Marketing, Web, Demand Generation & Acquisition, Analytics & Experimentation, Team Leadership & Cross-Functional Collaboration. Lead customer acquisition, retention, and revenue growth initiatives across digital and lifecycle channels. Build and scale data-driven marketing strategies that accelerate growth, optimize funnel performance, and maximize customer lifetime value”
What You'll Achieve.
Accelerate growth; Optimize funnel performance; Maximize customer lifetime value; Improve onboarding, engagement, retention, and customer advocacy; Improve customer lifetime value; Drive adoption; Improve conversion rates; Ensure the website is a highly optimized revenue driver; Improve lead generation, customer acquisition, and ROI; Drive full-funnel demand generation strategies that align with sales and revenue targets; Track campaign effectiveness and business impact; Improve marketing efficiency; Foster a performance-driven culture focused on accountability, innovation, and continuous improvement
Industry & Context.
Analytical rigor; Analytical skills; Analytical mindset; Analyze funnel performance, attribution, and cohort behavior to identify growth opportunities; Leverage data insights to inform strategic decisions and improve marketing efficiency
May require occasional travel for company events, team collaboration, or offsites
What They're Looking For.
Must Have
10+ years of progressive experience in growth marketing, demand generation, or performance marketing, 5+ years of leadership experience managing high-performing marketing teams, Proven success scaling customer acquisition and retention programs in fast-paced, high-growth environments, Deep expertise in paid media, lifecycle marketing, funnel optimization, and attribution, analytical skills with experience using tools such as Google Analytics, Tableau, HubSpot, Marketo, or similar platforms, Experience managing significant marketing budgets and delivering measurable ROI, Excellent leadership, communication, and stakeholder management skills
Nice to Have
Strategic thinker with execution capabilities, Highly data-driven with a bias toward action and experimentation, Collaborative leader who thrives in cross-functional environments, Adaptable and comfortable navigating ambiguity in evolving business environments, Have an analytical and experimental mindset, Understand customer journeys and how to design experiences that resonate with customers to take action
What You'll Do.
Lead customer acquisition
and revenue growth initiatives across digital and lifecycle channels
Build and scale data-driven marketing strategies that accelerate growth
optimize funnel performance
and maximize customer lifetime value
lifecycle marketing and upper funnel acquisition
Partner cross-functionally with Product
and Finance teams to deliver integrated growth programs aligned with company goals
Define and drive unified company wide growth strategy
aligning product led and marketing led initiatives across the full customer lifecycle
Develop and execute the company’s comprehensive growth marketing strategy across acquisition
Build lifecycle marketing strategies that improve onboarding
and customer advocacy
Partner with CRM and product teams to develop personalized customer journeys across email
Improve customer lifetime value through segmentation
and upsell/cross-sell initiatives
Own the website end to end
Define website goals and a roadmap to achieve them
Partner with product marketing to ensure we tell compelling stories about our products that drive adoption
Experiment to improve website conversion rates
Ensure the website is a highly optimized revenue driver but also an incredible experience as the front door to our brand
Oversee paid acquisition channels including paid search
Optimize multi-channel campaigns to improve lead generation
Drive full-funnel demand generation strategies that align with sales and revenue targets
Evaluate and scale emerging acquisition channels
Establish a culture of experimentation through A/B testing and performance optimization
Analyze funnel performance
and cohort behavior to identify growth opportunities
Build dashboards and reporting frameworks to track campaign effectiveness and business impact
Leverage data insights to inform strategic decisions and improve marketing efficiency
and lead a high-performing growth marketing team
Manage external agencies
and marketing technology partners
How You'll Work.
Team & Collaboration
Partner closely with the Growth Product leader to jointly define and drive unified company wide growth strategy; Partner cross-functionally with Product, Brand, Analytics, Finance, and Sales to align growth initiatives with business objectives; Collaborate closely with Product, Brand, Analytics, Finance, and Sales to align growth initiatives with business objectives
Communication Scope
Excellent leadership, communication, and stakeholder management skills
Process & Methodology
Lead annual and quarterly growth planning, forecasting, and budget allocation, Define goals and a roadmap to achieve them
Full Job Description
What’s in it for you? Ready to make a serious impact? Millions of people already rely on Calendly, and we’re still in the midst of exciting product growth — it’s a fantastic time to join us. Everything you’ll work on here will accelerate your career to the next level. If you want to learn, grow, and do the best work of your life alongside the best people you’ve ever worked with, then we hope you’ll consider allowing Calendly to be a part of your professional journey. A day in the life of a Senior Director, Growth Marketing at Calendly What's so great about working on Calendly's Growth Marketing team? Growth marketing is a key strategic bet for Calendly. We have a highly viral product by nature and therefore a funnel that has huge potential if optimized and leveraged correctly. At the same time we are sprinting to launching multiple new products this year. The Growth marketing team is key to both optimizing our scheduling funnel while building new funnels for our new products. We move fast, think boldly, and are deeply committed to telling stories that matter — and we're looking for a leader to help us do it at scale. Why do we need you? We are seeking an experienced and strategic Senior Director of Growth Marketing to lead our customer acquisition, retention, and revenue growth initiatives across digital and lifecycle channels. This leader will be responsible for building and scaling data-driven marketing strategies that accelerate growth, optimize funnel performance, and maximize customer lifetime value. They will own web, lifecycle marketing and upper funnel acquisition. The ideal candidate combines strategic vision, analytical rigor, and team leadership, with a proven track record of driving measurable business results in high-growth environments. This role will partner cross-functionally with Product, Sales, Brand, Analytics, and Finance teams to deliver integrated growth programs aligned with company goals. On a typical day, you will focus on: Growth Strategy &
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