Neogen
Food Safety
SeniorDirector,GlobalIntegratedMarketing
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“Senior Director, Global Integrated Marketing at Neogen. Skills: global integrated marketing, demand generation, digital marketing, creative campaign execution, customer segment marketing. Lead the global integrated marketing strategy, aligning brand, demand generation, customer segment priorities, and regional activation to support enterprise and business-unit objectives.. Oversee global teams across marketing and corporate communications, digital marketing, customer segment marketing, and creat”
What You'll Achieve.
strengthen brand leadership; accelerate demand generation; improve commercial effectiveness; support pipeline growth; sales effectiveness; clear KPIs tied to awareness, engagement, pipeline, and revenue contribution
Industry & Context.
What They're Looking For.
Must Have
12+ years of progressive marketing leadership experience, including experience in global, matrixed organizations., Proven ability to lead integrated marketing functions spanning communications, digital marketing, creative, campaign execution, and customer or segment marketing., Demonstrated track record of driving commercial outcomes through data-driven marketing strategies, demand generation, and measurable campaign performance., Experience building, scaling, or evolving global marketing operating models, processes, governance, and performance measurement frameworks., Exceptional leadership, communication, storytelling, and stakeholder management skills, with the ability to influence across functions and regions.
Nice to Have
Experience in B2B, regulated, or science-based industries preferred, such as food, animal health, diagnostics, life sciences, or related sectors.
What You'll Do.
Lead the global integrated marketing strategy
customer segment priorities
and regional activation to support enterprise and business-unit objectives.
Oversee global teams across marketing and corporate communications
customer segment marketing
and creative campaigns
setting clear priorities
and performance expectations.
Partner with portfolio
and regional leaders to develop customer segment-led campaigns
and activation playbooks that support pipeline growth and sales effectiveness.
Own global creative and content strategy
ensuring consistent brand expression
scalable content systems
and effective campaign governance across channels.
Drive digital marketing performance across paid media
account-based marketing
with clear KPIs tied to awareness
and revenue contribution.
Serve as a central connector across global marketing
and innovation teams to improve alignment
and executional consistency.
How You'll Work.
Team & Collaboration
Partner with portfolio, commercial, and regional leaders to develop customer segment-led campaigns, value propositions, content, and activation playbooks.; Serve as a central connector across global marketing, sales, regions, portfolio management, and innovation teams to improve alignment, speed to market, and executional consistency.
Communication Scope
communication; storytelling
Full Job Description
It's fun to work in a company where people truly believe in what they are doing! Neogen is seeking a **Senior Director, Global Integrated Marketing** to lead and integrate a global marketing engine spanning communications, digital marketing, customer segment marketing, and creative campaign execution. Reporting to the SVP, Food Safety, this Director-level leader will shape a unified, customer-centric, and data-driven go-to-market approach that strengthens brand leadership, accelerates demand generation, and improves commercial effectiveness across regions and customer segments. This role offers flexible location options, with Oakdale preferred. ## Key Responsibilities * Lead the global integrated marketing strategy, aligning brand, demand generation, customer segment priorities, and regional activation to support enterprise and business-unit objectives. * Oversee global teams across marketing and corporate communications, digital marketing, customer segment marketing, and creative campaigns, setting clear priorities, decision rights, and performance expectations. * Partner with portfolio, commercial, and regional leaders to develop customer segment-led campaigns, value propositions, content, and activation playbooks that support pipeline growth and sales effectiveness. * Own global creative and content strategy, ensuring consistent brand expression, scalable content systems, strong creative standards, and effective campaign governance across channels. * Drive digital marketing performance across paid media, marketing automation, SEO/SEM, account-based marketing, analytics, and web properties, with clear KPIs tied to awareness, engagement, pipeline, and revenue contribution. * Serve as a central connector across global marketing, sales, regions, portfolio management, and innovation teams to improve alignment, speed to market, and executional consistency. ## Job Requirements * 12+ years of progressive marketing leadership experience, including experience in global, ma
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