Cloudflare
Technology
SeniorDirector,FieldMarketing,APAC
“Senior Director, Field Marketing, APAC at Cloudflare. Skills: Field marketing, Demand generation, Account-based marketing, Team leadership. Drive APAC Marketing Strategy. Generate Pipeline”
What You'll Achieve.
10X team productivity; Deliver disruptive growth; Increased account engagement; Increased spend effectiveness
Industry & Context.
Data-driven decisions
What They're Looking For.
Must Have
Demonstrated experience in B2B APAC marketing, Extensive knowledge of GTM team, Extensive knowledge of multi-country dynamics, Proven track record of leading teams, Proven track record of scaling teams, Proven track record of mentoring teams, Deep understanding of demand marketing, Deep understanding of inbound marketing, Deep understanding of account-based marketing, Deep understanding of target account marketing, Experience leveraging generative AI tools, Experience leveraging custom applications, Experience leveraging automated workflows, Highly self-motivated, Organized, Excellent quantitative skills, Excellent writing skills, Excellent presentation skills
Nice to Have
Experience in leveraging generative AI tools for marketing orchestration, Experience in leveraging generative AI tools for content velocity, Experience leveraging custom applications for marketing orchestration, Experience leveraging custom applications for content velocity, Experience leveraging automated workflows for marketing orchestration, Experience leveraging automated workflows for content velocity
What You'll Do.
Drive APAC Marketing Strategy
Define demand marketing strategy
Own demand marketing strategy
Maximize total pipeline
Integrate GTM knowledge
Integrate sales development knowledge
Champion agentic AI transformation
Operationalize AI mindset
Design system-level processes
Foster executive engagement
Execute regional event strategy
Manage hosted roadshows
Drive community building
Lead high-performing team
Act as primary liaison
Collaborate with Global Demand Gen
Collaborate with Campaigns teams
Collaborate with Partner teams
Amplify co-marketing motions
Shape regional message
Convert insights into assets
Discover integrated marketing approaches
Develop integrated marketing approaches
Deliver disruptive growth
Analyze campaign results
Optimize for account engagement
Optimize for spend effectiveness
Shape regional marketing footprint
Mentor marketing team
Empower marketing team
Oversee budget distribution
Forecast marketing budget
Align resources with opportunities
How You'll Work.
Team & Collaboration
Regional managers; Field sales; Global Demand Gen; Campaigns teams; Partner teams; GSIs; Resellers
Communication Scope
Executive presentations; International communication
Process & Methodology
Roadmap planning
Applying for this Senior Director, Field Marketing, APAC role?
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