Fortune Brands
home, security and digital products
SeniorDirector,DigitalExperienceStrategy
“Senior Director, Digital Experience Strategy at Fortune Brands. Skills: Digital Experience Strategy, Website Transformation, Martech Strategy. Guide website lifecycle management. Shape website modernization initiatives”
What You'll Achieve.
Drive engagement; Drive conversion; Drive revenue; Enhance engagement; Enhance conversion; Enhance revenue
Industry & Context.
Data-driven decision making; Curiosity
What They're Looking For.
Must Have
5+ years experience in digital marketing, Experience building scalable website ecosystems, Experience supporting multiple brands and regions
Nice to Have
Experience in consumer goods, Experience in retail, Experience in DTC, Experience in multi-brand portfolio organizations
What You'll Do.
Guide website lifecycle management
Shape website modernization initiatives
Lead website transformation
Oversee CMS platform strategy
Ensure accessibility best practices
Ensure site performance best practices
Ensure SEO best practices
Ensure scalability best practices
Ensure mobile-first design
Drive data-informed website optimization
Own website governance models
Evolve digital marketing technology ecosystem
Advance marketing technology stack
Evaluate emerging platforms
Recommend emerging technologies
Ensure seamless integration across systems
Serve as enterprise resource on web architecture
Serve as enterprise resource on digital platforms
Serve as enterprise resource on martech strategy
Translate business needs into technical direction
Lead multidisciplinary team
Establish governance models
Establish operating frameworks
Foster culture of innovation
Foster culture of inclusion
Foster culture of continuous learning
Foster culture of high performance
Use analytics for opportunities
Use experimentation for opportunities
Use personalization for opportunities
Use CRO for opportunities
Translate digital strategy into plans
Ensure measurable impact
How You'll Work.
Team & Collaboration
Cross-functional teams; Marketing teams; IT teams; Data teams; Analytics teams; DTC teams; Agency teams
Communication Scope
Strategic thought partner
Process & Methodology
Roadmap planning, Budget management, Governance models
Applying for this Senior Director, Digital Experience Strategy role?
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