Fiddler
Technology
SeniorDirectorDemandGeneration
“Senior Director Demand Generation at Fiddler. Skills: Demand Generation, AI Marketing, Growth Engine. Build AI-powered GTM Engineering Center. Build modern demand center”
What You'll Achieve.
Scale growth engine; Build AI-forward demand center; Measurable pipeline impact; Define market presence; Ensure customer understanding; Improve ROI; Optimize spend allocation; Guide investment strategy; Deliver measurable growth
Industry & Context.
Root cause analysis; Troubleshooting; Data-driven decision making
2-3 days working at office
What They're Looking For.
Must Have
5+ years experience, AI-enabled demand center, Global digital acquisition programs, Multi-channel acquisition mix, Rigorous measurement framework, AI-driven insights, High-quality campaign execution, Deliver measurable growth, Sales-led enterprise motions, Product-led enterprise motions, Build measurement systems, Run disciplined experiments, Turn results into playbooks, Apply AI to marketing workflows, Deploy AI responsibly, Cross-functional influence, Operate with high accountability, Modern marketing technology stacks, Sales technology stacks, Executive presence, Credibility with C-level, Credibility with technical decision makers, Connect technical detail to business value, Connect quantitative detail to business value, Clear communication, Compelling communication, Collaboration skills, Lead cross-functional initiatives
Nice to Have
Building category-defining narratives, Emerging technology spaces, Technical storytelling instincts, Complex products, Skeptical buyers
What You'll Do.
Build AI-powered GTM Engineering Center
Build modern demand center
Lead modern demand center
Standardize execution
Standardize measurement
Operationalize best practices
Establish experimentation culture
Embed AI across workflows
Improve targeting precision
Improve personalization
Improve marketing productivity
Maintain brand standards
Maintain privacy standards
Maintain compliance standards
Drive digital acquisition excellence
Own global digital acquisition programs
Drive qualified traffic
Accelerate new customer acquisition
Lead multi-channel acquisition mix
Build measurement framework
Optimize spend allocation
Guide investment strategy
Scale campaign enablement
Enable consistent campaign execution
Enable high-quality campaign execution
Establish standards for deliverability
Establish standards for accessibility
Establish standards for creative quality
Establish standards for messaging consistency
Establish standards for engagement performance
Deliver measurable growth
How You'll Work.
Team & Collaboration
Partnering with Sales; Partnering with Leadership; Cross-functional influence; Work with Sales; Work with Finance; Work with Product Marketing; Work with RevOps
Communication Scope
Executive presentations; Business value communication
Process & Methodology
Experimentation, Operational rigor, Measurement framework, Investment strategy
Applying for this Senior Director Demand Generation role?
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