Merkle | Cardinal Path
SeniorDirector,ClientServices
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“Senior Director, Client Services at Merkle | Cardinal Path. Skills: Client Services, Revenue Growth, Relationship Management, Digital Media. Provide strategic oversight. Drive revenue growth on enterprise accounts”
What You'll Achieve.
Drive revenue growth; Profitable growth; Meet and exceed client expectations; Achieve predictability; Achieve cost-efficiency; Achieve scale; Continually high levels of customer satisfaction
Industry & Context.
Identify opportunities; Translate client needs to business opportunities; Mine for new revenue opportunities; Develops revenue generating plan for clients
What They're Looking For.
Must Have
Bachelor's degree in marketing or related field, 10+ years of experience across a combination of agency and publisher/ad-tech sales-side roles, Knowledge of key marketing delivery platforms including Google (DV360, Campaign Manager 360), Facebook Ads, etc., Knowledge of reporting platforms including Google Analytics and Adobe Analytics, Familiarity with data visualization tools such as Data Studio, Tableau, etc., Adept at delivering client-facing presentations, Skilled at developing and incorporating sales opportunities organically within client discussions, ability to prioritize and multi-task
Nice to Have
Familiarity with data processing tools (BigQuery, R, SQL) a plus, Familiarity with traditional media concepts a plus, Familiarity with data science/modeling concepts and uses in service of media and marketing decision-making a plus
What You'll Do.
Provide strategic oversight
Drive revenue growth on enterprise accounts
Lead and profitably grow client relationships
Build trusted relationships with clients
Understand client business needs
Identify opportunities for dentsu line of business
Leverage data and analytics
Guide marketing decision-making
and execute growth strategy
Craft growth strategy
Work with teammates across the world
Meet and exceed client expectations
Cultivate growth opportunities
Create and refine processes
Mine for new revenue opportunities
Translate client needs to business opportunities
Share knowledge and expertise
Create a culture of pursuit
Understand business metrics
Improve business metrics
Discuss company strategy and direction
Foster a safe space for feedback
Delivering service proposition to clients
End-to-end management of business
Acts as strategic lead
Primary point of contact for clients
Maintain solid relationships
Develop relationships with executive/C-suite clients
Delivers against specific client cross sell
Delivers against specific client upsell opportunities
Commercial and service ownership
Drives growth and profit
Ensures seamless delivery
Manages integrated and motivated team
Leads new business initiatives
Oversees client needs
Oversees staffing requirements
Oversees quality of work
Identifies and communicates clients' business strategy
Educates clients on capabilities
Develops collateral to support growth pursuits
Shares content with colleagues
Develops revenue generating plan for clients
Navigate complex client partner ecosystems
Optimizes drivers of direct sales
Ensures excellent relationships are maintained
Works with cross-functional team
Executes implementation plan
Meets customer expectations
Meets program milestones
Enhances staff accomplishments
Enhances staff competence
Plans delivery of solutions
Answers technical and procedural questions
Promotes mission and values
How You'll Work.
Team & Collaboration
Work with teammates across the world; Work with a cross-functional Merkle | Cardinal Path and dentsu team; Collaborate with dentsu agency partners; Collaborate with dentsu sister agencies; Collaborate with Merkle | Cardinal Path; Collaborate with other dentsu agencies; Collaborate with non-dentsu agencies; Collaborate with multiple client teams
Communication Scope
Effective communicator; Client-facing presentations; Client communication; Active listening skills
Process & Methodology
End-to-end management of the business on individual clients, Oversees staffing requirements, Oversees quality of work, Oversees budgeting, Executes implementation plan, Meets plan deadlines, Meets customer expectations, Meets program milestones
Full Job Description
**Job Description:** The Senior Director, Client Services will provide strategic oversight and drive revenue growth on enterprise accounts, including those supported by a group of dentsu agency partners. The purpose of this role is to lead and profitably grow either a group of client relationships or a single client relationship. This person is responsible for building a trusted relationship with the client(s), understanding the needs of the clients’ business and identifying opportunities for the dentsu line of business to support them. The optimal candidate will have expertise in leveraging data and analytics to guide marketing decision-making. They will also have experience with digital media principles and apply them to defining, planning, and executing against a growth strategy they craft. A successful candidate must be an effective communicator and possess the ability to work with teammates across the world to deliver quality work to meet and exceed client expectations, while identifying and cultivating growth opportunities. They must be comfortable creating and refining processes and mining for new revenue opportunities, primarily within existing client businesses. They must possess excellent active listening skills to understand client needs and translate those needs to business opportunities. The Senior Director, Client Services will share their knowledge and expertise with others across Merkle | Cardinal Path, helping to create a culture of pursuit in which all team members understand how they can contribute to client growth. The ideal candidate will understand the metrics of our business, their role in improving them and the context of the macro environment. They will be a leader in discussions of company strategy and direction and will foster a safe space for feedback and discussion across the organization. **_Duties and Responsibilities_****:** * Manages the Business – delivering the service proposition to clients and full end-to-end management of the bu
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