BGB Group
healthcare communications
SeniorDirector,BrandStrategy
“Senior Director, Brand Strategy at BGB Group. Skills: brand strategy development, insight generation, strategic planning, client partnership, team leadership. Lead Strategic Development. Conduct and synthesize market, customer, and competitive analyses to inform brand strategy”
Industry & Context.
analytical rigor; ability to uncover meaningful insights; define strategic opportunities; problem-solving mindset
What They're Looking For.
Must Have
6–8+ years of experience in brand strategy and planning within an advertising agency environment, 2+ years working in a pharmaceutical, biotech, or life sciences category, Experience developing brand positioning, strategic frameworks, and insight-driven communications, understanding of market research, competitive analysis, and customer insight development, Proven ability to contribute to client engagements and new business initiatives, Demonstrated ability to mentor or manage junior team members
What You'll Do.
Lead Strategic Development
Conduct and synthesize market
and competitive analyses to inform brand strategy
Identify key questions
and opportunities that shape brand and business direction
Develop clear points of view on brand positioning
and growth opportunities
Translate Insight into Strategy
Uncover and articulate customer and market insights that drive decision-making
Develop strategic frameworks and brand positioning grounded in data and insight
compelling creative briefs that inspire cross-functional teams
Drive Cross-Functional Collaboration
Partner closely with Creative
and Engagement teams to ensure strategy is effectively translated into execution
Serve as a strategic resource and advisor across internal teams during development of communications and campaign work
Ensure alignment between strategic intent and execution across channels and touchpoints
Client Partnership and Business Growth
Contribute to strategic planning and execution across client engagements
Support and participate in client presentations
Contribute to new business efforts
including pitch development and strategic storytelling
Team Leadership and Development
Mentor and guide junior strategists
supporting their growth and development
Provide feedback and direction to elevate the quality of strategic thinking and outputs
Contribute to building a strong
and insight-driven strategy discipline
How You'll Work.
Team & Collaboration
Partner closely with Creative, Account, Medical Strategy, and Engagement teams; Serve as a strategic resource and advisor across internal teams; Ensure alignment between strategic intent and execution across channels and touchpoints; Collaborative and team-oriented, with the ability to work across disciplines and levels
Communication Scope
An effective communicator, both verbally and in writing; experience presenting to internal teams and clients
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