Neko
Health
SeniorDirector,Brand
“Senior Director, Brand at Neko. Skills: Brand strategy, Brand positioning, Creative work. Define and launch global brand strategy. Work with CMO, marketing, growth and product teams”
What You'll Achieve.
Define and launch Neko's global brand strategy and positioning — ready to scale; Ensure brand narrative drives the funnel; Make the brand feel necessary and immediate; Creating the conditions for organic advocacy; Connect brand calls to real business outcomes; Tracking awareness, consideration, and sentiment
Industry & Context.
What They're Looking For.
Must Have
15+ years of brand leadership, significant experience building or scaling brands at consumer-facing companies, Proven ability to define brand positioning and translate it into creative work, Experience leading high-performing creative teams, Demonstrated track record of launching brands in new geographies, Regulatory savvy, Exceptional strategic and creative judgment, cross-functional collaborator, Genuine curiosity about health, science, and the role technology can play in improving human lives
Nice to Have
experience across health, consumer tech, or lifestyle
What You'll Do.
Define and launch global brand strategy
growth and product teams
Lead brand strategy for New York market entry
Identify partnerships and collaborations
Build ambassador and talent strategy
Develop social presence led by human stories
Make icons of Neko's clinicians
Build and hire core brand team
Establish brand governance and measurement framework
How You'll Work.
Team & Collaboration
Work closely with the CMO, marketing, growth and product teams; cross-functional collaborator, comfortable in a fast-moving, founder-led environment alongside Product, Clinical, and Growth teams
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