Haleon

SeniorDigital&MarketingExcellenceManager

临汾, China FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Senior Digital & Marketing Excellence Manager at Haleon. Skills: Digital Marketing, Marketing Excellence, Capability Development, Digital Transformation. Design MKT capability framework. Map jobs and competencies”

What You'll Achieve.

Clear capability x job mapping; Learning resources; Self-develop modules >70%; Digital Capability framework design; Align with global; Clear internal social content excellence; Clear Agency model in Creative, Digital & Social; Drive brand consistency; Drive saving

What They're Looking For.

Must Have

Brand MKT E2E Fundamentals, D-com Know-how with award-winning cases, Previous brand/category leader, Training experience, Develop & structurize training docu, Navigate resources x-agency, x-functions, Engaging MKTers in smart & inspiring way, Background from CPG, jnnovative brands

Nice to Have

Consulting background with good framework

What You'll Do.

Design MKT capability framework

Map jobs and competencies

Establish MKT Excellence SOPs

Optimize MKT Excellence SOPs

Monitor MKT Excellence SOPs

Co-form digital transformation strategy

Facilitate digital transformation roadmap

Acquire cutting edge trends

How You'll Work.

Team & Collaboration

Collaborate with CMT & CMT-1/-2; Collaborate with Procurement & Tech; Collaborate with Global MKT Excellence & APAC; Collaborate with Agency - Digital, MKT, Media, Social, D-commerce; Collaborate with Industry leading Award Association & KOLs; Collaborate with Platforms: Douyin, 020

Full Job Description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. **About the role****:** Senior Marketing & Digital Excellence Manager – SM&D Report to: Digital Transformation Director **Role Purpose:** Speed up to Raise the ceiling of Marketing & Digital Enterprise Capability **Responsibility****:** 1. Digital & MKT capability framework design, job mapping and raise the celling of prioritized competencies 2. Establish, Optimize & Monitor Enterprise Digital & MKT Excellence & SOP, internally and externally 3. Co-form, Facilitate enterprise digital transformation strategy and roadmap, acquire cutting edge trends. **Approach & Priority: ** **A combination of Surgical interventions & on-going advancement** \- CATCH UP Capability Framework & Training covering: 1) MKT 2) Digital & eCommerce • Deliver Annual ME calendar, with Enhanced Training module, 70%/30% in-house/external, and impactful initiatives • Be able to Act as a In-house Star Trainer for G6/below with aligned Roadmap & Plan w/ CMT • China best practice roll out and lead/activate the MKT community and MKT leadership meeting • Shape Digital & eCom Capability Showcase as China pilot to halo global/APAC • G

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