GBH
Public Media
SeniorDigitalFundraisingStrategist
“Senior Digital Fundraising Strategist at GBH. Skills: Fundraising campaigns, Digital revenue, Donor experience. Develop fundraising strategy. Manage fundraising campaigns”
Industry & Context.
Data analysis
What They're Looking For.
Must Have
4 to 6+ years experience, Bachelors' Degree or equivalent work experience
What You'll Do.
Develop fundraising strategy
Manage fundraising campaigns
Design messaging arcs
Execute multi-channel campaigns
Manage production calendar
Coordinate campaign components
Write donor-centric copy
Edit donor-centric copy
Translate program goals
Provide expert guidance
Develop campaign planning tools
Define segmentation tactics
Define targeting tactics
Define personalization tactics
Create testing roadmap
Monitor campaign performance
Report on campaign performance
Deliver actionable insights
Design lifecycle automations
Execute lifecycle automations
How You'll Work.
Team & Collaboration
Cross-functional digital team; National production units
Communication Scope
Copywriting; Editing
Process & Methodology
Project management
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