GBH
Public Media
SeniorDigitalFundraisingStrategist
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Digital Fundraising Strategist at GBH. Skills: Fundraising campaigns, Digital revenue, Donor experience. Develop fundraising strategy. Manage fundraising campaigns”
Industry & Context.
Data analysis
What They're Looking For.
Must Have
4 to 6+ years experience, Bachelors' Degree or equivalent work experience
What You'll Do.
Develop fundraising strategy
Manage fundraising campaigns
Design messaging arcs
Execute multi-channel campaigns
Manage production calendar
Coordinate campaign components
Write donor-centric copy
Edit donor-centric copy
Translate program goals
Provide expert guidance
Develop campaign planning tools
Define segmentation tactics
Define targeting tactics
Define personalization tactics
Create testing roadmap
Monitor campaign performance
Report on campaign performance
Deliver actionable insights
Design lifecycle automations
Execute lifecycle automations
How You'll Work.
Team & Collaboration
Cross-functional digital team; National production units
Communication Scope
Copywriting; Editing
Process & Methodology
Project management
Full Job Description
GBH enriches people's lives through programs and services that educate, inspire, and entertain, fostering citizenship and culture, the joy of learning, and the power of diverse perspectives. At GBH, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission. As a result, the majority of our staff are hybrid and work both from home and onsite. Our current hybrid approach requires staff to work onsite a minimum of two days each week, every Tuesday and Wednesday, Hybrid staff are also welcome to come in additional days each week or may be asked to come in on other days by their manager. **DEPARTMENT OVERVIEW** The Membership team, part of GBH’s Development division, enables the WGBH Educational Foundation to fulfill its public media mission by raising individual contributions in support of television, radio, and digital programming, as well as special projects across GBH, the Cape & Islands Radio Station (CAI), and New England Public Media (NEPM). Membership oversees direct‑response fundraising and member engagement efforts that generate essential resources for the organization and collaborates closely with GBH’s National Production Units and the Contributor Development Partnership (CDP), which supports GBH, CAI, and NEPM members and viewers nationwide. **JOB OVERVIEW** Reporting to the Managing Director of Digital Revenue, this role supports the planning and optimization of a robust, multi‑channel fundraising campaign calendar. The position plays a critical role in advancing national programs by driving digital revenue and enhancing the donor experience through targeted, timely, and effective appeals, as well as ongoing stewardship of existing donors. Blending strategic thinking with hands‑on execution, the role requires expertise in translating fundraising objectives into successful digital campaigns and strong project management skills to oversee the full campaign lifecycle—from brie
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