GBH

Public Media

SeniorDigitalFundraisingStrategist

$70–91k Boston, Massachusetts, United States FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Senior Digital Fundraising Strategist at GBH. Skills: Fundraising campaigns, Digital revenue, Donor experience. Develop fundraising strategy. Manage fundraising campaigns”

Industry & Context.

Public Media
Problems you'll solve

Data analysis

What They're Looking For.

Must Have

4 to 6+ years experience, Bachelors' Degree or equivalent work experience

What You'll Do.

Develop fundraising strategy

Manage fundraising campaigns

Design messaging arcs

Execute multi-channel campaigns

Manage production calendar

Coordinate campaign components

Write donor-centric copy

Edit donor-centric copy

Translate program goals

Provide expert guidance

Develop campaign planning tools

Define segmentation tactics

Define targeting tactics

Define personalization tactics

Create testing roadmap

Monitor campaign performance

Report on campaign performance

Deliver actionable insights

Design lifecycle automations

Execute lifecycle automations

How You'll Work.

Team & Collaboration

Cross-functional digital team; National production units

Communication Scope

Copywriting; Editing

Process & Methodology

Project management

Full Job Description

GBH enriches people's lives through programs and services that educate, inspire, and entertain, fostering citizenship and culture, the joy of learning, and the power of diverse perspectives. At GBH, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission. As a result, the majority of our staff are hybrid and work both from home and onsite. Our current hybrid approach requires staff to work onsite a minimum of two days each week, every Tuesday and Wednesday, Hybrid staff are also welcome to come in additional days each week or may be asked to come in on other days by their manager. **DEPARTMENT OVERVIEW** The Membership team, part of GBH’s Development division, enables the WGBH Educational Foundation to fulfill its public media mission by raising individual contributions in support of television, radio, and digital programming, as well as special projects across GBH, the Cape & Islands Radio Station (CAI), and New England Public Media (NEPM). Membership oversees direct‑response fundraising and member engagement efforts that generate essential resources for the organization and collaborates closely with GBH’s National Production Units and the Contributor Development Partnership (CDP), which supports GBH, CAI, and NEPM members and viewers nationwide. **JOB OVERVIEW** Reporting to the Managing Director of Digital Revenue, this role supports the planning and optimization of a robust, multi‑channel fundraising campaign calendar. The position plays a critical role in advancing national programs by driving digital revenue and enhancing the donor experience through targeted, timely, and effective appeals, as well as ongoing stewardship of existing donors. Blending strategic thinking with hands‑on execution, the role requires expertise in translating fundraising objectives into successful digital campaigns and strong project management skills to oversee the full campaign lifecycle—from brie

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