Conga
Tech / AI / Software
SeniorDigitalExperienceMarketingManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Digital Experience Marketing Manager at Conga. Skills: Digital buyer and customer journey orchestration, Intent signal interpretation and application, Cross-channel digital experience design, AI-powered conversational marketing. Owns the design and orchestration of Conga’s digital buyer and customer journeys across the lifecycle.. Ensures that demand programs translate into cohesive, signal driven digital experiences that activate buyers, validate interest, and accelerate opportunities.”
What You'll Achieve.
Activate buyers; Validate interest; Accelerate opportunities; Drive prioritized pipeline; Identify cross-sell and expansion opportunities; Convert web traffic into pipeline; Measure engagement impact
Industry & Context.
Signal interpretation and application; Experimentation and optimization; Structured thinking; Making complexity feel simple; Experimenting with intention; Thinking in systems, not tasks
What They're Looking For.
Must Have
Journey design and lifecycle thinking, Signal interpretation and application, Experience orchestration, Experimentation and optimization, Cross-functional influence, Structured thinking
Nice to Have
Hands-on experience with intent data and account enrichment platforms (e.g., 6sense, ZoomInfo, Clay) to build, enrich, and activate audience segments across sales and marketing programs., Proficiency in marketing automation and digital experience platforms (e.g., Marketo, Folloze) to build intent-triggered nurture programs and audience-specific landing experiences., Familiarity with conversational marketing, CRM, and web analytics tools (e.g., Qualified, Salesforce, Google Analytics) to drive pipeline from web traffic and measure engagement impact.
What You'll Do.
Owns the design and orchestration of Conga’s digital buyer and customer journeys across the lifecycle.
Ensures that demand programs translate into cohesive
signal driven digital experiences that activate buyers
and accelerate opportunities.
Defines how buyers progress through digital journeys.
Focuses on journey design
and lifecycle orchestration.
Turns intent signals and engagement data into clear next best actions across digital touchpoints.
and insight to Conga’s digital demand execution.
Define and manage Conga's intent data strategy
orchestrating signals from third-party intent platforms
and first-party data into unified
actionable audience segments.
Apply buyer stage intelligence to design coordinated
cross-channel plays and deliver clear activation briefs to the Performance Marketing team for in-platform execution.
Build a regional intent enrichment model that surfaces the right accounts to the right sales reps at the right time
driving prioritized pipeline.
Identify cross-sell and expansion opportunities by monitoring product intent signals and designing coordinated plays across sales and marketing.
Translate intent data into precise audience segments and activation briefs executed across paid social
Integrate intent-driven audiences into email nurture programs
ensuring timing and messaging align with buying stage and Global Campaigns frameworks.
Build and optimize personalized landing page experiences tied to specific intent-driven plays and audience segments.
Own Conga's AI-powered website chat
configuring routing logic
conversational playbooks
and persona-level personalization to convert web traffic into pipeline.
Manage AI email agents
ensuring outbound plays are intelligently triggered and integrated with broader intent-driven programs.
Establish governance standards for AI-generated interactions
ensuring outputs align with Conga's brand voice
and human oversight requirements.
Partner closely with Global Campaigns
and Marketing Operations to bridge intent strategy and channel execution.
Prioritize full-journey experience metrics — not just channel performance — to build a holistic view of account engagement and pipeline health.
Ensure data flows are clean and actionable across the full tech stack: from intent signals through marketing automation
Act as the internal subject matter expert on intent data
journey orchestration
and conversational marketing.
How You'll Work.
Team & Collaboration
Serve as the connective tissue across our go-to-market engine.; Sitting at the intersection of Global Campaigns, Field Marketing, and Marketing Operations.; Partner closely with Global Campaigns, Field Marketing, and Marketing Operations to bridge intent strategy and channel execution.; Influencing without authority. You can build alignment across campaigns, field, and operations by being clear, credible, and collaborative.; Your cross-functional relationships are an asset, not an afterthought.
Full Job Description
A career that’s the whole package! At Conga, we’ve built a community where our colleagues can thrive. Here you’ll find opportunities to innovate and support growth through individual and team development, all within an environment where every voice is heard. Conga lines up commercial operations so companies run as connected, smarter businesses. By unifying the people and processes that drive commerce, Conga aligns pricing, quoting, contracting, rebates, and communications so teams stay in sync and buyers keep moving forward. The result is trusted decisions, consistent buyer experiences, and profitable growth. More than 10,000 customers worldwide, including over 50% of the Fortune 100®, trust Conga when commercial complexity is high and global impact is on the line. Our approach is grounded in the Conga Way, a framework that reflects our values and drives everything from hiring to decision-making, as well as key programs including recognition. Created with direct input from our colleagues, the Conga Way forms the foundation of our vibrant culture. Job Title: Senior Digital Experience Marketing Manager Location: Houston, TX (Must live in the greater Houston area) Reports to: Sr. Manager, Performance Marketing About the role Conga is looking for a Senior Digital Experience Marketing Manager to serve as the connective tissue across our go-to-market engine. The Digital Experience Marketing Manager owns the design and orchestration of Conga’s digital buyer and customer journeys across the lifecycle. This role ensures that demand programs translate into cohesive, signal driven digital experiences that activate buyers, validate interest, and accelerate opportunities. Sitting at the intersection of Global Campaigns, Field Marketing, and Marketing Operations, this role is responsible for defining how buyers progress through digital journeys, not for owning campaign strategy or paid media execution. The Digital Experience Marketing Manager focuses on journey design, experience
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