(Senior)DigitalAnalyst

_Finnair is a diverse community of professionals who work ambitiously with a big heart and commitment. A strong safety culture is our priority and at the core of our everyday work, never taking it for granted. We are committed to doing our share in solving the climate challenge by determinedly following our science-based pathway to decarbonize our operations. Our values – Always Safe, Customer at Heart, Stronger Together – guide us in everything we do._ **We are looking for** **(SENIOR) DIGITAL ANALYSTS** to join the Revenue Intelligence team in Finnair’s Digital Unit. In this role, you will ensure that data from our digital channels is captured efficiently, trusted, and turned into insights and value for the business. You will work closely with stakeholders to gather requirements, define measurement needs, and ensure that adequate tracking, data pipelines, and analytics foundations are in place. **Main Responsibilities** **Data & Insights** * Ensure digital channel data (web and app) is reliable, usable, and actionable for business and product decision-making. * Analyze user behavior, funnels, and journeys across digital channels to identify improvement opportunities. * Support continuous improvement by translating data into hypotheses, insights, and measurable outcomes. **Analytics Infrastructure** * Develop and manage digital analytics and tag management solutions (e.g. GA4, GTM, server-side tracking) ensuring scalable, well-documented setups. * Ensure data quality and privacy compliance across digital channels, including GDPR and consent frameworks. * Implement and maintain tracking setups for advertising platforms and meta-search engines. * Work together with analysts, scientists, and engineers within the team to ensure appropriate digital channel data is available on the data platform and efficiently utilized across use-cases. **Stakeholder collaboration** * Work closely with colleagues and stakeholders in Digital, Product, Marketing, and other business teams