SeniorDeveloper-Backend

**Job Description:** **We Dream. We Do. We Deliver.** At Merkle, a dentsu company, we power the experience economy. Whether we’re building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world-class data, identity, and insights solutions, it’s all in the name of crafting experiences that set brands apart from the competition. Backed by dentsu's legacy of innovation and creativity originating in Japan, we’ve spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences. We’ve been named a global “Leader” by top industry analyst firms in categories as wide-ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. **What You Will Do** · **Lead technical decisions** for new features, improvements, and architectural evolution, driving both team and client demands. · **Act as the primary technical point of contact** , balancing client-facing interactions with internal development guidance. · **Contribute across the full SDLC** : requirements, design, development, testing, documentation, and release, with a high degree of autonomy. · **Ensure scalable, secure, maintainable** , and high-quality backend solutions, optimized data flows, and robust reporting. · **Own complex feature delivery** and solve key technical and architectural challenges, especially within SQL Server and integration services. · **Conduct code reviews** , enforce coding standards, and promote best engineering practices. · **Run technical ceremonies** (Security & Quality gates, technical planning meetings) and manage project workflows. ·**Identify and execute technical Enablers** and Proof-of-Concepts to foster continuous innovation. · **Monitor system health** , analyze performance, and support non-functional testing and automation script