Ro
Healthcare
SeniorDesigner,PaidSocial(multidisciplinary)
“Senior Designer, Paid Social (multidisciplinary) at Ro. Skills: Paid social design, Performance marketing, Visual design craft. Concept and create visually captivating paid social content. Drive conversion and user engagement”
What You'll Achieve.
Achieve health goals; Deliver easiest, most effective care possible; Achieve goals through convenient, end-to-end healthcare experience; Help millions of patients; Shape the future of healthcare; Create iterative and net new performance-driven paid social work; Bring brand to life; Make a difference in healthcare; Build authentic empathy for users; Boldly presenting the truth; Care for every single pixel; Build a brand; Design work that empowers folks; Make proactive, informed decisions about health; Make clinically sound health info accessible; Focus on great paid social creative that converts; Drive conversion and user engagement; Work will be measured against metric goals; Drive outsized account performance; Create hypotheses for future creative iteration; Work more efficiently; Infuse Ro growth ecosystem with fresh, brand-aligned creative; Introduce new ways to stretch brand; Introduce new and relevant ways to express ourselves; Bring ideas from concept to execution; Create and iterate on a high volume of creative quickly; Contribute to and exceed key business goals; Value results as much as best-in-class design; Showcase clear examples of direct response marketing; Showcase a foundation of type, space, form, color, and visual hierarchy; Launch effective, stunning paid social work; Lead to expert execution built upon discerning insights
Industry & Context.
Distill insights
What They're Looking For.
Must Have
Experience designing against key performance metrics like click-through rate (CTR), conversion rate (CVR), and CAC, Demonstrated history of executing work that contributes to and exceeds key business goals, Excellent visual design craft, with stylistic breadth, attention to detail, and an obsession for pixels, Skilled with Figma, AfterEffects/Premiere, Photoshop, and Illustrator, Working knowledge of advertising fundamentals, Extensive experience creating dynamic, engaging short-form content tailored to platform-specific formats (Instagram, TikTok, YouTube, etc.), Understanding of transitions, motion graphics, and sound editing, Played an integral role in launching effective, stunning paid social work, Naturally ideate multiple concepts and directions without losing sight of business and user goals, Live and breathe social media, and understand the nuances of what content performs best on each platform, 5-7 years experience in a relevant role
Nice to Have
Portfolio showcases clear examples of direct response marketing, ideally including paid social ad video and static assets as well as iterative testing examples, Experience with content creation
What You'll Do.
Concept and create visually captivating paid social content
Drive conversion and user engagement
Communicate brand messaging
Brainstorm and create high volume of new ad concepts
Leverage performance insights and growth metrics
Create hypotheses for future creative iteration
Own paid social workstreams
Create templates and frameworks to work efficiently
Infuse Ro growth ecosystem with fresh creative
Partner with conceptual copywriter
Introduce new ways to stretch brand
Engage with latest design and social media trends
Improve effectiveness of creative deliverables
Express ourselves on Meta
Bring ideas from concept to execution
Create and iterate on high volume of creative quickly
Partner with external partners and freelancers
How You'll Work.
Team & Collaboration
Partner with a conceptual copywriter; Work independently and collaboratively; Partner with external partners and freelancers
Applying for this Senior Designer, Paid Social (multidisciplinary) role?
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