Workato
Technology
SeniorDemandGenerationManager
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“Senior Demand Generation Manager at Workato. Monitor performance metrics. Report on metrics”
What You'll Achieve.
Measurable pipeline outcomes; Accurate attribution; Full-funnel reporting
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
6-month fixed-term contract, 8+ years B2B marketing experience, 3+ years ABM or demand generation, Proven track record running ABM programmes, Hands-on expertise digital marketing channels, Messaging and copywriting ability, Experience enterprise B2B technology, Proficiency marketing technology stacks, Data-driven mindset, Ability to build dashboards, Ability to interpret performance data, Ability to make evidence-based decisions, Outstanding stakeholder management, Cross-functional collaboration skills, Ability to influence Sales, Ability to influence C-suite partners
Nice to Have
Experience ANZ or APAC regional marketing, Knowledge local media landscape, Knowledge enterprise buying culture, Familiarity intent data providers, Familiarity account intelligence tools, Experience ABX orchestration platforms, Experience personalisation tools, Managing junior marketers, Mentoring junior marketers, Managing agencies, Mentoring agencies
What You'll Do.
Monitor performance metrics
Improve performance metrics
Collaborate with design teams
Collaborate with web teams
Optimize landing pages
Optimize digital touchpoints
Drive localised campaign strategies
Build personalised ABX journeys
Orchestrate direct mail
Orchestrate executive engagement
Leverage firmographic signals
Leverage CRM insights
Trigger timely outreach
Trigger nurture sequences
Develop account-specific landing pages
Develop tailored content assets
Measure ABM programme impact
Establish cadence meetings
Establish pipeline reviews
Establish joint planning sessions
Collaborate with global teams
Leverage shared programmes
Leverage shared tools
Leverage shared budgets
Ensure accurate attribution
Ensure full-funnel reporting
Support executive briefings
Support account dinners
How You'll Work.
Team & Collaboration
Cross-functional collaboration; Influence Sales; Influence C-suite partners
Communication Scope
Messaging; Copywriting
Full Job Description
About Workato Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato’s cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business. To learn more, visit www.workato.com Why join us? Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. If this sounds right up your alley, please submit an application. We look forward to getting to know you! Also, feel free to check out why: Business Insider named us an “enterprise startup to bet your career on” Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America Quartz ranked us the #1 best company for remote workers Responsibilities We are looking for a strategic, data-driven Senior Manager of Digital Marketing monitor, report, and continuously improve performance metrics (CPL, MQL, pipeline influenced, CAC). Collaborate with design, and web teams to ensure landing pages, assets, and digital touchpoints are conversion-optimised and on-brand. Drive localised campaign strategies for the Australian segment accounts by tier
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